social media marketing for biotech and pharmaceutical industry
DESCRIPTION
Social Media Marketing For Biotech and Pharmaceutical Industry Biopharm Company 26/04/11 Topic: Overview of Social Media How to use Social Media?- Case Study Tools for Social Media for Organization How to Start?TRANSCRIPT
![Page 1: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/1.jpg)
Social Media Marketing For Biotech and Pharmaceutical Industry
Chakard Chalayut (@Molek) Digital Media Specialist Thoth Media Co., Ltd.
Tuesday, April 26, 2011
![Page 2: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/2.jpg)
ABOUT ME
• Chakard Chalayut (@molek)
• Digital Media Specialist at Thoth Media Co.,Ltd.
• Guest Writer in Digital Marketing Trend section at Media
http://th.linkedin.com/in/chakardTuesday, April 26, 2011
![Page 3: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/3.jpg)
About Thoth Media Co., Ltd.
• Digital Marketing total solution (Consult to implement) for the company who want to engaged to New Media and a brand community. We can do the impossible work to be possible by using New Media Marketing. We are expertise in our work and quarantine every work.
• Consult
• Community Growing
• Online Video Production
• Online Application
http://Thothmedia.comTuesday, April 26, 2011
![Page 4: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/4.jpg)
Topic Overview of Social Media
How to use Social Media?- Case Study
Tools for Social Media for Organization
How to Start?
Tuesday, April 26, 2011
![Page 5: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/5.jpg)
Overview of Social Media
Tuesday, April 26, 2011
![Page 6: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/6.jpg)
Social Media is
+
Tuesday, April 26, 2011
![Page 7: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/7.jpg)
History of social media marketing in Thailand
Blog
Blog
1995
2007
2010-2011
Tuesday, April 26, 2011
![Page 8: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/8.jpg)
Social Media is not
1 way communication
Tuesday, April 26, 2011
![Page 9: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/9.jpg)
Social Media is about
Conversation
Tuesday, April 26, 2011
![Page 10: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/10.jpg)
Social Media is
Network
Tuesday, April 26, 2011
![Page 11: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/11.jpg)
Social Media is about
Tuesday, April 26, 2011
![Page 12: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/12.jpg)
Social Media is about
Friendship
Tuesday, April 26, 2011
![Page 13: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/13.jpg)
Social Media is about
Sharing
Tuesday, April 26, 2011
![Page 14: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/14.jpg)
Social Media is about
privilege
Tuesday, April 26, 2011
![Page 15: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/15.jpg)
Why Should
U Care
Tuesday, April 26, 2011
![Page 16: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/16.jpg)
Reason 1#
1/3 of Thailand population use internet
Tuesday, April 26, 2011
![Page 17: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/17.jpg)
Reason 2#
1.24 of Thailand population use mobilephone
Tuesday, April 26, 2011
![Page 18: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/18.jpg)
Social Network site is 4th online activity
Reason 3#
Tuesday, April 26, 2011
![Page 19: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/19.jpg)
Reason 4#
Time Spent on Social Media is Growing at 4X the overall internet
rate.
Tuesday, April 26, 2011
![Page 20: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/20.jpg)
Reason 5#
Social Media is democratizing communications. Big Times.
Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are in control
Rupert Murdoch
Tuesday, April 26, 2011
![Page 21: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/21.jpg)
Reason 6#
Power of the word of mouth
Tuesday, April 26, 2011
![Page 22: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/22.jpg)
Social Media empower the force from
Tuesday, April 26, 2011
![Page 23: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/23.jpg)
Tuesday, April 26, 2011
![Page 24: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/24.jpg)
In 2011
500,000,000 USERS
1/13 people use facebook
=
3rd population in the world
Tuesday, April 26, 2011
![Page 25: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/25.jpg)
In 2011
last year, the number was a measly 150 billion
500,000,000,000 minutes spent on Facebook/month
Tuesday, April 26, 2011
![Page 26: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/26.jpg)
In 2011
25,000,000,000 contents share on Facebook/Month
6X from last year
Tuesday, April 26, 2011
![Page 27: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/27.jpg)
Tuesday, April 26, 2011
![Page 28: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/28.jpg)
In 2011
8,300,000 USERS in Thailand=
1/8 of Thailand Population
=
1/2 of Thailand Internet Users
Tuesday, April 26, 2011
![Page 29: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/29.jpg)
In 2011
150,000,000 USERS
50,000,000 tweets/day
Tuesday, April 26, 2011
![Page 30: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/30.jpg)
In 2011
440,000 USERS in Thailand
Tuesday, April 26, 2011
![Page 31: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/31.jpg)
5 years on Twitter
Tuesday, April 26, 2011
![Page 32: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/32.jpg)
24 Hrs. the amounth of video uploaded to youtube every minute
2,000,000,000 views/day
Tuesday, April 26, 2011
![Page 33: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/33.jpg)
4,000,000,000 number of photos on Flickr
Tuesday, April 26, 2011
![Page 34: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/34.jpg)
93% of Social Media Users Believe a Company Should have
a presence in Social Media
Tuesday, April 26, 2011
![Page 35: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/35.jpg)
93% of Social Media users think companies should treat social media as yet another channel for broadcasting bullsh*t
Tuesday, April 26, 2011
![Page 36: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/36.jpg)
Old way Marketing is not success
“We want to talk to you, but we don’t want to hear back
from you. Unless you want to place an
order and if so click here.”
Tuesday, April 26, 2011
![Page 37: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/37.jpg)
Customer behavior was changing.
Tuesday, April 26, 2011
![Page 38: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/38.jpg)
How the Internet Is Changing Advertising
Tuesday, April 26, 2011
![Page 39: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/39.jpg)
Funnel of the marketing
Tuesday, April 26, 2011
![Page 40: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/40.jpg)
Tuesday, April 26, 2011
![Page 41: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/41.jpg)
The Customer Decision Journey
Tuesday, April 26, 2011
![Page 42: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/42.jpg)
Tuesday, April 26, 2011
![Page 43: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/43.jpg)
Ignorance of Social Media is Risk
lost a big opportunity
Tuesday, April 26, 2011
![Page 44: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/44.jpg)
Ignorance of Social Media is Risk
Cause a big Problem
Tuesday, April 26, 2011
![Page 45: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/45.jpg)
How to use Social Media?- Case Study
Tuesday, April 26, 2011
![Page 46: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/46.jpg)
Tuesday, April 26, 2011
![Page 47: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/47.jpg)
Tuesday, April 26, 2011
![Page 48: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/48.jpg)
To Start a Social Media Marketing = Farming people know how to plant but not everyone can get the fruit.
Tuesday, April 26, 2011
![Page 49: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/49.jpg)
Because
Tuesday, April 26, 2011
![Page 50: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/50.jpg)
Social Media Marketing = Online behavior Marketing
Tuesday, April 26, 2011
![Page 51: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/51.jpg)
Define your target group
Tuesday, April 26, 2011
![Page 52: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/52.jpg)
Define What people need?
Tuesday, April 26, 2011
![Page 53: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/53.jpg)
Tuesday, April 26, 2011
![Page 54: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/54.jpg)
Tuesday, April 26, 2011
![Page 55: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/55.jpg)
Tuesday, April 26, 2011
![Page 56: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/56.jpg)
Define What your position?
Tuesday, April 26, 2011
![Page 57: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/57.jpg)
Tuesday, April 26, 2011
![Page 58: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/58.jpg)
Define What your content?
Tuesday, April 26, 2011
![Page 59: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/59.jpg)
where is useful content for customer?
Tuesday, April 26, 2011
![Page 60: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/60.jpg)
Concept 1#
Listen
Tuesday, April 26, 2011
![Page 61: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/61.jpg)
Concept 2#
Tuesday, April 26, 2011
![Page 62: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/62.jpg)
Concept 3#
Be Human
Tuesday, April 26, 2011
![Page 63: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/63.jpg)
Concept 4#
Be Respectful
Tuesday, April 26, 2011
![Page 64: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/64.jpg)
Concept 5#
Fun
Tuesday, April 26, 2011
![Page 65: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/65.jpg)
Concept 6#
Transparent
Tuesday, April 26, 2011
![Page 66: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/66.jpg)
Tuesday, April 26, 2011
![Page 67: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/67.jpg)
Case Studies
Tuesday, April 26, 2011
![Page 68: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/68.jpg)
GLAXOSMITHKLINE - ALLI DRUG
- Obesity drug
Strategy-Discussion boards -Official Expert Dieticians- Coupons
Outcomes – 289631 members - 316708 message posts
Objective – Offer Support – Increase successof itʼs customers
Tuesday, April 26, 2011
![Page 69: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/69.jpg)
BAYER SCHERING PHARMA - WORLD CONTRACEPTION DAY
Objective – Education & support – Increase sales of products
Strategy– Valuable Content
• Workshops• Online brochures & flyers
– Featuring prominent celebrities• Micha Barton • Kelly Osbourne
Tuesday, April 26, 2011
![Page 70: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/70.jpg)
BAYER SCHERING PHARMA - Didget
Tuesday, April 26, 2011
![Page 71: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/71.jpg)
Johnson & Johnson-Acuvue’s
The Acuminder app reminds you when it’s time to change your contacts.
Tuesday, April 26, 2011
![Page 72: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/72.jpg)
Johnson & Johnson-Acuvue’s
Tuesday, April 26, 2011
![Page 73: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/73.jpg)
Johnson & Johnson-Handprint
Tuesday, April 26, 2011
![Page 74: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/74.jpg)
Sanofi-Aventis.TV
Tuesday, April 26, 2011
![Page 75: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/75.jpg)
drive4copd
Tuesday, April 26, 2011
![Page 76: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/76.jpg)
Pfizer UK -Man MOT
Tuesday, April 26, 2011
![Page 77: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/77.jpg)
GNC Thailand
Share Content
Tuesday, April 26, 2011
![Page 78: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/78.jpg)
Nutrilite - Thailand Official Page
Tuesday, April 26, 2011
![Page 79: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/79.jpg)
Tools for Social Media for Organization
Tuesday, April 26, 2011
![Page 80: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/80.jpg)
Gartner's Hype Cycle for Emerging Technologies
Tuesday, April 26, 2011
![Page 81: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/81.jpg)
Website
Tuesday, April 26, 2011
![Page 82: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/82.jpg)
Website
Tuesday, April 26, 2011
![Page 83: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/83.jpg)
Social media to Website
Tuesday, April 26, 2011
![Page 84: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/84.jpg)
Blog
Tuesday, April 26, 2011
![Page 85: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/85.jpg)
Facebook Page
Tuesday, April 26, 2011
![Page 86: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/86.jpg)
Tuesday, April 26, 2011
![Page 87: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/87.jpg)
Youtube
Tuesday, April 26, 2011
![Page 88: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/88.jpg)
Flickr
Tuesday, April 26, 2011
![Page 89: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/89.jpg)
Tuesday, April 26, 2011
![Page 90: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/90.jpg)
Emerging Tools - Layar
Tuesday, April 26, 2011
![Page 91: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/91.jpg)
Emerging Tools - Location based Service
Tuesday, April 26, 2011
![Page 92: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/92.jpg)
Emerging Tools - QR
Tuesday, April 26, 2011
![Page 93: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/93.jpg)
Emerging Tools - App
Tuesday, April 26, 2011
![Page 94: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/94.jpg)
Working Tools - Tweetdeck
Tuesday, April 26, 2011
![Page 95: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/95.jpg)
Working Tools - hoosuite
Tuesday, April 26, 2011
![Page 96: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/96.jpg)
Working Tools - seesmic
Tuesday, April 26, 2011
![Page 97: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/97.jpg)
Working Tools - cotweet
Tuesday, April 26, 2011
![Page 98: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/98.jpg)
Monitering Tools - Twittercounter
Tuesday, April 26, 2011
![Page 99: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/99.jpg)
Monitering Tools - Bit.ly
Tuesday, April 26, 2011
![Page 100: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/100.jpg)
Monitering Tools - Facebook insight
Tuesday, April 26, 2011
![Page 101: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/101.jpg)
Monitering Tools - Google Analytics
Tuesday, April 26, 2011
![Page 102: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/102.jpg)
Monitering Tools - TwentyFeet
Tuesday, April 26, 2011
![Page 103: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/103.jpg)
Monitering Tools - Analytic.ly
Tuesday, April 26, 2011
![Page 104: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/104.jpg)
How to Start?
Tuesday, April 26, 2011
![Page 105: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/105.jpg)
Tuesday, April 26, 2011
![Page 106: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/106.jpg)
Have a clear Objective
Tuesday, April 26, 2011
![Page 107: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/107.jpg)
Research your situation in online sphere
Tuesday, April 26, 2011
![Page 108: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/108.jpg)
Learn and understand Online culture
Tuesday, April 26, 2011
![Page 109: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/109.jpg)
Listen
Tuesday, April 26, 2011
![Page 110: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/110.jpg)
Select the right tool to the right media
Tuesday, April 26, 2011
![Page 111: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/111.jpg)
Make a Strategy
Tuesday, April 26, 2011
![Page 112: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/112.jpg)
ENCOURAGE YOUR STAFF TO JOIN
Tuesday, April 26, 2011
![Page 113: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/113.jpg)
DO NOT HARD SELL
Tuesday, April 26, 2011
![Page 114: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/114.jpg)
BE A STORYTELLER
Tuesday, April 26, 2011
![Page 115: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/115.jpg)
Prepare for the worst case.
Tuesday, April 26, 2011
![Page 116: Social Media Marketing For Biotech and Pharmaceutical Industry](https://reader035.vdocuments.us/reader035/viewer/2022062307/554e1d90b4c90571798b4ac4/html5/thumbnails/116.jpg)
Tuesday, April 26, 2011