social media marketing: facebook edgerank
TRANSCRIPT
SOCIAL MEDIA MARKETING
FACEBOOK: EDGERANK
FACEBOOK EDGERANK
Edgerank is what determines if a post gets shown. This is a hidden number assigned by a mathematical algorithm. Post type and engagement are major ranking factors.
Other things can negatively and positively influence Edgerank.
Here are some do’s and don'ts:
FACEBOOK GENERAL
GUIDELINES• Responsiveness and Engagement - You have to respond to
comments, questions.
• Ask happy customers for reviews.
• Ask people who enjoy your products (brand influencers) to
share your posts.
• The more people engage with your posts and your page,
the more likely your posts will show to more people. Use
boosted posts to send out to more of your "fans".
FACEBOOK EDGERANK DO’S: 1The algorithm loves:
• Videos uploaded to Facebook that receive a large number of views or extended viewing duration
• Posts with lots of comments and likes• Post types that users seem to prefer more than others
(e.g. photo, video, or status update)• Posts that reference another FB page.• Posts that receive a high volume of likes, comments,
or shares in a short time.• Link posts to your own content outside of Facebook.
FACEBOOK EDGERANK DO’S: 2• Posts that tag other pages within the text
• Posts that are liked or commented on by one’s friends
• Posts from pages that one interacts with often
• Post types that one interacts with often
• Complete profile information
• Posts from pages where the fan base overlaps with
the fan base of other known high-quality pages
• Images and videos that have not previously appeared
in the Open Graph. Original Content!
• Links that have not been posted before
FACEBOOK EDGERANK DON’TS: 1The algorithm is not too keen on:
• Clickbait and Like/Share-baiting
• Frequently circulated content and repeated posts
• Posts that include spammy links
• Text-only status updates from pages
• Posts that are frequently hidden or reported
• Posts that contain the words “like, comment, or share”
FACEBOOK EDGERANK DON’TS: 2• Over-shared content/memes
• Fans of a page may see that page’s posts bundled
together in the News Feed
• Overly promotional content from pages
• Posts that receive negative feedback
• Constantly talking about yourself
• Only posting commercial posts
SIX QUESTIONS TO BOOST YOUR
POSTING CONFIDENCE• Is this content yours?• Is this content new or updated?• Will it entertain or inform someone?• Do I have a good headline & image, or a video to post?
• Has it been a few hours since I last posted?
• Is it appropriate content for my business and my audience?
WHAT CAN I DO NOW?1. Create Original Content.
2. Completely fill out all profile information for all platforms.
3. Start Engaging Your Customers.
4. Cross Promote – In Real Life and Online
WHERE YOU CAN FIND US:
• LinkedIn:LinkedIn.com/Company/Hook-SEO
• Twitter: @HookSEO –Twitter.com/HookSEO
• Facebook: Facebook.com/HookSEO
• Pinterest: Pinterest.com/HookSEO
• Instagram: Instagram.com/HookSEO
• Google+: Plus.Google.com/+HookSEO
