social media marketing - eric wu, rentwiki.com
DESCRIPTION
Social media marketing presentation to the Apartment Internet Marketing Conference by Eric Wu, RentWiki.com. April 2008, Scottsdale, ArizonaTRANSCRIPT
Eric WuCo-founder
How many passes does the team in white make?
Source: www.dothetest.co.uk
And the answer is: 12
What was the bear in the black suit doing?
Moonwalking
Video
Source: www.dothetest.co.uk
Source: www.mediaresearch.org
Source: Flickr
Source: Flickr
2) What was the bear in the black suit doing?
Source: Wikipedia.org
3000 messages a day
100 taken in
29 out of 30 ads are lost
Source: American Association of Advertising Agencies
Examples of Social
Media
Social Graph
Renters and Social
Media
You and Social
Media
Your Guide to Social Media
Social Graph
Renters and Social
Media
You and Social
Media
Examples of Social
Media
Your Guide to Social Media
11 million users21 million users100+ million users
100 million videos… a day
125+ million paid downloads a year
4 billion paid downloads total
Largest digital collection of movies
Close to 20% of users pay for content
Social Graph
Renters and Social
Media
You and Social
Media
Examples of Social
Media
Your Guide to Social Media
Source: www.bradfitz.com
Source: www.gordongould.com
Renters and Social
Media
You and Social
Media
Social Graph
Examples of Social
Media
Your Guide to Social Media
Wow…
Advice from peers.
Social Content
“Hey fb friend,Hey blogger,Hey x user…”
“Can you tellme about…”
Social Media
First or Last
Renters and Social
Media
You and Social
Media
Social Graph
Examples of Social
Media
Your Guide to Social Media
Don’t be afraid of Digg or i-Tunes
