social media marketing channel and traditional marketing for brand
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SOCIAL MEDIA MARKETING PLANNING
What Is Social Media
“ Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Digital Communications manages the main Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube and Vimeo accounts. ”
Blog
YouTube
Image Sharing Sites (Flickr / Pinterest)
Popular Social Media Tools and Platforms:
Write quality and original content keep our brand fresh.
Share our Blog post on Various Social Media Sites.
Create Blog Profile on various Platform (Like – Wordpress, Tumblr, Blogger ) and Promote Them.
Develop trust factor and reputation.
Blogs: “Every individual and brand is going online with social networks like Facebook and Twitter. But apart from these, there is another social medium - blogs! Many define blogs as an expressive social platform where people belonging to different professions and sharing varied interests discuss various topics.”
Build Our Page
Everything starts with your page
Connect with
People
Ads Help to reach the right people
Engage Our
Audience
Quality posts keep
people Interested
Influence Friends of
Fans
Expand our reach through friends
Four Steps to Business Success on Facebook
Facebook: “The world’s largest social network, with more than 1.15 billion people using the site (as of September 2013). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.”
Build Our Facebook Business Page“Our Page is the central place to grow our business, build our brand and develope relationships with our customers. ”
Facebook Ads are paid messages coming from businesses and they can include social context about friends. People who like your Page spend an average of 2 times more as your customers than people who aren’t connected to you on Facebook. Learn how to reach the right people using ads.
Set up our first adGet More Page Likes Promote Page Posts Get New UsersIncrease Attendance Advanced Options
Connect With People
Create Facebook Ads
“Now that we have a Page, it’s time to reach our current and potential customers. Connect with people who are the right fit for our business using Facebook Ads. ”
“ Have an idea of the ideal customer we want to target. After choosing our ads and sponsored stories, We will be able to choose the specific audience for our adThe estimated audience size indicates the total number of people our ad will have the opportunity to reach if our bid and budget are high enough. ”
Location, Age and Gender : Allow you to choose the basic demographics of the audience you want to reach
Reach the right Audience
“ When we post content and have conversations on our Page, we’re building loyalty and creating opportunities to generate sales. Learn how to create content that will keep our audience interested. ”
“ When people like our Page, they’re saying that they care about our business and want to know what’s going on. Posting relevant content is the most important thing we can do to keep them interested. ”
Engage Our Audience
Post quality content regularly
Step 1: Present Our Brand
Step 2: Expand Our Audience With Hashtags
Step 3: Drive Traffic to Our Website and BlogTwitter is a great tool for driving traffic to our website and blog. To do this, We create a tweet around a link, writing a message that compels people to click to learn more.
Twitter: “ A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit). ”
Step 1: Present Your Brand“ Our Twitter account and profile are the foundation of our Twitter experience. It’s a chance to tell our business story to the Twitter community. ”It is important that our Twitter presence have the same look and feel as our other online tools. This helps people identify our business and builds trust. Choose an account name and images consistent with your other online presences and our brand.
Step 2: Expand Our Audience With Hashtags
“ LinkedIn is the leading online professional directory of individuals and companies. LinkedIn (linkedin.com) has over 225 million members in more than 200 countries, A user can easily discover the people employed by a certain business, or the various businesses a certain people has worked for. ”
Create our company profile
Create our Company Page
Using LinkedIn for Lead generation
Join and participate in relevant groupsStart attending group eventsTry LinkedIn advertising
LinkedIn:
For the same reason we use any other media to promote our business – Reach. YouTube is accessed by million of people everyday not only to watch and share personal videos But also to get information & Guidance .
Create a Branded YouTube Channel
Customize Our Channel
Talk to Our Audience
Review our products or services about our business
Optimize Our Video
YouTube:
YouTube:
Promote Our Business on Both Pinterest and Flickr.
Market Our Brand Using Trends.
Use Industry-Related Hash tags.
Showcase Photos of Employees.
Optimize Our Profile.
“ When a customer scans through your blog or website, are they able to click through to their favorite photo-sharing network and see what you’re sharing? These social networks have become another smart way for businesses in nearly any industry to add value to the relationship with their customers. ”
Image Sharing Sites (Flickr / Pinterest)
Pinterest:
Instagram:Vogue magazine recently called Instagram the “World’s Most Talked-About New Art Dealer.” Instagram can be a great promotion and connection tool for artists, due to its visual nature. Many contemporary artists use it to show behind-the-scenes photos, work in progress, and snapshots of their daily life.
ThankYou!