Louis E. PageHow One Fencing Supplier Used Social Media to Attract New Sales Leads

Rick BurnesT itter @rickb rnesTwitter: @rickburnesSeptember 16, 2009

Agenda

I. About HubSpot & Inbound Marketing

II. Case Study: Louis E. Page

What’s HubSpot?

• Founded in July 2006 from research at MITy• Cambridge, MA• 1700+ customers 95+ employees1700 customers, 95 employees

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Traditional Marketing (Outbound)

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Marketing Today (Inbound)

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What Is Inbound Marketing?

Process ToolsG t F d

Website Visitors

Get Found• Publish• Promote

Get Found• Content Mgmt• Blogging

S i l M di

Leads

• Optimize • Social Media• SEO• Analytics

LeadsConvert• Test

Convert• Offers / CTAs

L di P• Target• Nurture

• Landing Pages• Email• Lead Intelligence• Lead Mgmt

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Customers

Lead Mgmt• Analytics

What Is Inbound Marketing?

Social Media Blogging

LeadsLeads

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Customers

Agenda

I. About HubSpot & Inbound Marketing

II. Case Study: Louis E. Page

A Fencing Supplier

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Louis E. Page on Facebook

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Louis E. Page on Twitter

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The Blog: The Fence Post

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What Are They Getting Out of It?

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Most Referrals From Search Engines

Referrals = savings of: $1,683/month

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Most Referrals to Blog Posts

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Pages Are Lottery Tickets

Lessons From Louis …

Don’t Choose Refuse …

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Flickr Photo: Talking Tree

Choose Reference.

Flickr Photo: Thomas Hawk

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Thank You!Thank You!

www.hubspot.com www.louispage.com

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