social media marketing @ bocconi
DESCRIPTION
intervento al corso e-business and web 2.0TRANSCRIPT
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community
Università Bocconi corso e-business and web 2.0 Il ruolo delle comunità virtuali a supporto delle strategie d'impresa - Domitilla Ferrari, 19 maggio 2011
buzz marketing
Social Media Marketingengage
mentdigital pr
seeding
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Quali sono le notizie più lette?
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Le più interessanti
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Le prime su Google
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Quali le notizie più commentate?
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Quelle che ci riguardano
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Noi…chi siamo?
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Una community
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Com’è fatta una community?
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Come si crea una community?
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Donnamoderna.com ha più di 3 milioni e 100 mila utenti unici
40 milioni di page view medi al mese*
DonnaModerna.com* fonte Nielsen Site Census, ottobre 2010
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DonnaModerna.com
i fan di Donnamoderna.com su Facebook sono oltre 108 mila
su Twitter i followersono più di 28 mila;2600 su Foursquare
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MFW settembre 2010
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MFW febbraio 2011
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obiettivi e attività social Milano Fashion Week
community buzz
47 fashion blogger
engagement digital pr
seeding
ugc
brand awareness
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community buzz
47 fashion blogger
engagement digital pr
seeding
ugc
brand awareness
>300 post
risultati Milano Fashion Week
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Quale investimento?
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community
buzz
47 fashion blogger
engagement
digital pr
seeding
ugc
brand awareness
>300 post
69 inviti per la MFW
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community
buzz
47 fashion blogger
engagement
digital pr
seeding
attività pre-evento Milano Fashion Week
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MFW settembre 2010
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MFW febbraio 2011
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la redazione la redazione al lavoro
meet upil check-in
il make-up
l’aperitivo
attività/location Milano Fashion Week
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la venue su Foursquare MFW settembre 2010/on land
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la venue su Foursquare MFW febbraio 2011/on land
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la venue su Foursquare MFW febbraio 2011/on line
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la venue su Foursquare MFW febbraio 2011/mobile
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Foursquare
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Smappo
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A cosa serve?
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brand awareness
feedback
adv
page v
iew
vendite/abbonamentiengagement
follower
check-in
commen
ti
conversazioni
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Domitilla Ferrari
Social Media Strategist
Direzione Generale Digital
Arnoldo Mondadori Editore
che ne pensate? threewords.me/semerssuaq
domitillaferrari.com/semerssuaq