An Introduction to Social Media

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By: Dharamveer Nimiwal

What is Social Media?

Social Media is…..

Powered By:

A Conversation Between..

And This Conversation is..

The Conversation is…

& To Join the Conversation…We Need To Be…….

We Need To Listen….

SMM is not always easy

We Need a Strategy

WHY Social Media?

• It’s about people• Conversations of the Marketplace• Voices of the People

• >50% of social network users are

connected to brands. • Impacts to Google Results• Different than Broadcast Marketing

• 91% say consumer reviews are the #1 aid to buying decisions

• 87% trust a friend’s recommendation over critic’s review

• 3 times more likely to trust peer opinions over advertising for purchasing decisions

• 1 word-of-mouth conversation has impact of 200 TV ads

The Trust factor

Social Media is Integrated to Overall Marketing Activities.

• 4) Brand Extension

• Web Advertising• Contextual Advertising• Sponsorship and /Cross

branding/Affiliate

• 5) Emerging Mediums tie with the Internet

• Internet TV (IPTV)• Mobile Content• Online Massive Multi Player

Games, Console Games

1) Corporate Domain

• Corporate Site• Portal Strategy• Microsites for Segmentation• Interactive Web Marketing• Intranet/Extranet• Regionalization

2) Search Marketing

• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)

3) Out Bound and Syndicated Web Marketing

• Email Marketing• Invasive Marketing• Syndicated Content and RSS

Social Media is Growing…And It will keep Growing..

Online and Offline Equilibrium

Purchase Online Purchase Offline

Discuss Offline Discuss Online

Offline brand experiences are the main online conversation starters.

Why Do People Matter:

SMM Scope :

• Discussion Boards• Social Networking• Chat Rooms• Blogs• Images• Videos• Asynchronous to Real-Time (Twitter)• Mobile• Integrated in other applications• IPTV

How it Works…..

Tactics to build your Social Media Program

• Recognize the new influencers • Prepare for all scenarios • Don’t shy away• Address the good as well as the bad• Track who’s who• Appoint and Empower• Employees will Blog• Consider creating the “Air Traffic Control Tower”

• Use Social Media as Sales Tools.

Where to Use Social Media….

It’s not just Marketing.

• Sales Lead Acquisition• Product Requirements• Product Development• Support• Internal Knowledge• Market & Customer Feedback• Rapid Sharing• Executive Leadership & Visibility• Branding

How To Use Social Media..

Social Media In Relation with SEO & SEM

Social Media Takes Time….

Listen

Promote

Participate

Publish

Build Community

Things to be Avoided:

• Run to Action!

• Over Excitement!!

• Limited Reach!

• Dictation

• Don’t mess with People??

Who is to be targeted??

Regular Social networkers. Those Who are younger. Members of more networks. Women consult more often

about products and brands. Where can you find potential

customers?

Social Media Trends Worldwide

• Facebook

• Google Plus

• Twitter

• LinkedIn

• Youtube

• Flicker

• Hi5

• Bebo

• Many More

Social Media Trends

Projected Amount 2015: $30 billion in Facebook Store CommerceAmount in 2010 : $0 in Facebook Store Commerce

YouTube: An Introduction

• Second Largest Search Engine On the Web.

• Fourth Largest Site on the Web.

• 13 Hours of Video uploaded to YouTube Every Minute.

• Over 1 Billion Views Per Day

LinkedIn – Professional Social Network

Contains profiles of Fortune 500 executives and leading entrepreneurs• Average individual salary on LinkedIn is $109,000

On LinkedIn your can:• Post a profile and resume• Connect with colleagues• Share professional recommendations• Find jobs• Forums to demonstrate expertise and find answers

Facebook:

Source of Powerful tools to engage and understand your audience:

• Brand pages

• Custom applications

• Targeted advertising

• Audience metrics

• Opinion polls

Facebook…Most Powerful Media on The Web

Facebook: Impact on Marketing Strategies

Coke and Unilever SHIFTED from microsites to social in 2010

Facebook: Best Channel for Viral Marketing & Link Baits..

Facebook: Best Advertisement Media

Sources:

• Google Images• Articles from Searchengineland.com

Thank You!!