social media marketing - a sneak peek into what social media marketing can achieve for your...
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Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.TRANSCRIPT
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Discover the potential of interacting through the Narrow Window of Engagement to reach potential
customers anywhere in the world.
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• Compete with larger businesses.
• Show that you listen.
• Show that you care.
• Show that you deliver.
• Show that you’re really interested in what your customers think and feel.
• Create a relationship and build up trust.
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• Its all about sharing information
• Reach out to the people you know
• Share valuable information time and again, give upfront unconditionally and without a scorecard
• Reach outside your circle -Social media gives you the chance to expand your reach, and be involved with people you may never have met and learn from each other.
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• Join Social networks
• Social networks focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
• Social network services are web based and provide a variety of ways for users to interact, such as email and instant messaging services.
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Engage everyone who share an
opinion or idea
Customers are
Participants
Active Conversation
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• Social networks : Facebook, Twitter, Myspace • Blogging : Wordpress, Typepad, Blogger, Activerain etc • Micro-blogging : Twitter, Plurk, Tumblr, and Jaiku. • Bookmarking : Delicious, Digg, Reddit, Spinn,
Stumbleupon • Wikis : Wikipedia • News : PR, Prweb, Sanepr. • Event sharing : Upcoming, Meetup, Eventful, Zvents
and Socializr. • Media Sharing : (Photo,Video & document sharing) :
Youtube, Metacafe, Flickr, Photobucket, Scribd, Slideshare, Docstoc.
www.myseopandit.com
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Post Interesting & useful articles
Mention products &
services
Spread the news
Branding
Build relationships
Customer Loyalty
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• A personal approach.
• Spread the message with the right content.
• Fast publishing
• Low cost
• Minimal technical skills
• Collaboration between members of the community.
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Convey your message in just a
sentence.
Announce offers, events or even promote your
blog posts
Increased buzz, sales & customer
insights.
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• Reconnect with old friends/colleagues/contacts.
• Make new friends/contacts
• Update everyone with your thoughts & ideas.
• Engage in active conversation.
• Join & hold discussions in chats/ groups/Forums.
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• Create a profile for your company. • Create a fan page • Advertise • Engage your contacts in active conversations. • Post events • Run polls and ratings • Embed widgets into your profile page for
spreading the word. • Increase your website traffic.
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• Generate business contacts. • Exchange professional knowledge. • Showcase your professional skills • Build a brand image. • Enhance your Google PageRank & Search engine
results. • Inform on new products, special offers. • Collect feedback & provide support on a one to
one basis. • Click deals and partnerships.
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• Exchange professional knowledge
• Share knowledge among like minded people.
Most popular groups
1. Google groups
2. Yahoo groups
3. Microsoft Discussion groups
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• Spread news about you and your company.
• It is a "written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value”.
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• Posting media content
YouTube provides users the opportunity to upload compelling video and get additional traffic.
• Advertising on social media
Effective social media management can be a tremendous source for generating buzz, which includes inbound links and just plain direct referral traffic
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• Create a Brand : Be clear about what exactly you do and what is unique about you.
• Create a group and engaging readers. Give away good advice and valuable informations.
• Post Bulletins: Regular news updates can be carried over by posting Bulletins.
• Circulate polls and ratings. This marketing technique is perfect for the getting readers engaged.
www.myseopandit.com
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• Increase online awareness and establish the right brand reputation
• Improve SE rankings and increase web traffic
• Listen to your audience
• Develop your strategy
• Contribute to Social media
• Measure your success
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• Spread the word
• Monitor conversations about your brand
• Create a relationship with readers.
• Track and measure your success
• Take necessary steps to improve performance.
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• Generating publicity.
• Increased web traffic.
• Higher online presence
• Higher Search Engine rankings
• Increase your linkability,
• Reward inbound links
• Help your content travel
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• Social media is still growing and has become the virtual version of the town square. The sheer volume of the engaged audience is too large to ignore.
• As for the ground level statistics. Remember, your mileage may vary. It is still a cluttered marketing world and social media just increases the noise.
www.myseopandit.com
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Call us: 1-800-701-0243 Mail: [email protected]
www.myseopandit.com
Expand the reach of your business through Social Media Marketing