SOCIAL MEDIA MARKETING

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Content

Introduction What is social media Why social media is important Social media marketing using Facebook Social media marketing using Twitter Advantages of social media marketing Disadvantages of social media marketing Traditional media vs. Social media

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Introduction

SMM refers as social media marketing. It is a process of gaining, visibility, and traffic to a website through social networking site.

It increases sites popularity among people and help in making business contact.

Social media marketing is used as a branding tool and can increase conversation, sales tracking, page views, and add exposure.

By using some famous social networking sites it is easy to increase the site traffic and rank. These networking sites are:

Facebook Twitter LinkedIn

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What is social media

Social media is a tool of interaction among people in which they create, share, and exchange information and ideas in virtual communities and networks.

Social media is about building a conversation with your clients and your customers.

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Why social media is important

It is important because: Connect you with customers Brand your business Promote your service or product Increase traffic to your website Increase Sales through online conversions Cost-effective

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Social media marketing using Facebook

It is easy to create pages for products, organization, celebrity, etc.

Easy to upload photos and link which direct to your website.

Facebook provides classified add services. Facebook provide a facility that you can send message

that person you have no connection. It is cost-effective. We can send offers, promotional codes, discount

coupon to the members, group, etc. We can create multiple admin for a page. User can set their profile according to them.

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Social media marketing using Twitter

Twitter is the social media marketing tool that lets you broadcast and your update across the web.

Attractive bio increase productivity. We can easily gain followers by following the active

member in Twitter. We can post a product, link, etc. Build strong and powerful relationship with

prospective customers. When we follow 100 members we will get atleast 70

followers. Create banner about product, services, and

organization etc.

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Advantages of social media marketing

Increase brand recognition Cost-effective Real time customer satisfaction Increases website traffic Decreased marketing cost Easy to get feedback Improved customer insight

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Disadvantages of social media marketing

Risk of negative comments Time consuming Hacker's threads

Traditional media vs. social media

For more detail visit here: http://www.vertexplus.com/social-media-

optimization.htm Thank you