Social Media Marketing

Social Media Marketing

The Concept of Social MediaSocial media is online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.

The term reflects the sharing of information, experiences and opinions through a series of widely available, easy-to-use tools.

The Concept of Social MediaSocial media encourages the building of communities; groups of people with common interests who are keen to interact with one another on matters important to them.

The Characteristics of Social MediaParticipationOpennessConversationCommunityConnectednessSocial Media ToolKey Social PlatformVideo SharingPodcastsMessage BoardsChat RoomsSocial NetworkWidgetsRSSTwitterBloggingPhoto SharingSocial Media Developing TrendsSocial media, once the domain of younger, tech savvy consumers, has gradually entered the mainstream and covers a broad demographic spectrum.

Social Media TrendsNo longer just as a platform for friends to stayconnected in real time, social media continues to grow in popularity and importance in the organizational world.

Social Media MarketingSocial media marketing is an engagement with various social media tools or any other online collaborative media to generate exposure, opportunity and sales.

Social Media MarketingMarketing: The Old WayMarketing: The New WayOne-WayParticipatoryPush DrivenMulti-Way ( Brand-to-customer, customer-to-brand, customer-to-customer)Interruption DrivenUser-powered, opt-inBrand DrivenSocial Media MarketingSocial Media Marketing Multi-way ( brand customer, customer customer. Participatory User GeneratedTraditional MarketingBrand to customer Push and Interrupt Brand-generatedA Social Network Marketing CampaignThe Objective: building brand loyalty and relationships

Components of Social Network CampaignBeing part of the conversationFostering dialogue on social networksShift in power from brand to consumerBuilding relationships with users on social networksE-commerce functionality on social networks, such as FacebookViral marketing and word-of-mouth marketing

Social Networking 4 Corners ActivityBrand must use transparent communication Users do not want to purchase products and services via their profile page Brands and marketers must listen to their friends/fans Any brand can benefit from social networks Engage users far beyond the first transactionSocial Networking 4 Corners ActivityUser comments and suggestions offer real value Great creative is the key to effective engagement Social ads help build between brand and user Loyalty and trust is the key metric not the number of friends or fans