Social Media MarketingHIGH-TECH VERSION OF TRADITIONAL "WORD-OF-MOUTH"

Presented By:Alka Shakya

What is Social Media Marketing

• computer-mediated tools • allows people to create, share

or exchange information, ideas, and pictures/videos• in virtual communities and

networks.

Ideas, information, news is shared within community of friends &

family.

Social Media has not only taken over our personal lives, but it is used at work, to communicate with colleagues, with

customers and also to watch out for what

people are talking about...

Twitter & Zappos

USA's online shoe retail giant Zappos uses Twitter for:

• updating company news

• communicating with customers

• providing customer care

• establish communication within the company

Social Media = Viral Marketing

Goldieblox Commercial "Princess Machine"• Over 2 million views

Creating viral video, tweet, images over the internet is the

most powerful "MARKETING TOOL"

today

How does it work?

• Number of internet users are growing every day, hour, minute and second.

• More Internet users = More users on social media

• To be human is to be curious = Welcoming more interesting news, events, ideas.

• Get people to share what you've posted with just the power of the

post, it's more likely to go viral

More Viral Social Media Posts?

On February 10, the upload rate of Harlem Shake videos reached 4,000 per day, or one every 21.6 seconds.

Combination of competitiveness, social media narcissism, and low barriers to entry have led to more than 2.4 million tagged videos circulating Facebook

Social Media - The Good, The Bad and The Ugly

The popularity of social media has all 3 sides. • Good outcome can be

expected out of creative message

• Misunderstanding and misleading messages can get ugly and backfire

• Anyone can be an easy target of wrongful bad tactics of their foes

The Good

1. Communication: Gives numerous opportunity. Contact anyone, anywhere. 2. Building relationship with customers on more personal level.3. Improving based on the review, comments by customers.4. Better knowledge sharing.5. Ability to find talent.6. Spreading the right message to the right audience is much easier.

Spreading the right message with Twitter #IllrideWithYou

The Bad

1. Declining real-life face-to-face communication2. Declining productivity due to more distraction caused by social media3. Compromised privacy4. Constant pressure of perfection5. Easily misunderstood: The need of spreading message in 120 characters to a post can lead to misunderstandings.

Tricky posts going viral

The Ugly

1. Everything shared online, stays there. 2. Reputation on line3. Use of social media for wrong purpose4. An impulsive decision on social media can COST a lot more.

The horrid of Social media

But... Why Not?

NOIt's the present and

the futureWhat about privacy?

Some Facts:

The internet is here to stay

- Amazing growth of Social Media Users- It's the new form of communication- Be there or be left behind

Need to Compete!

Astonishing number of users

It's a Race - Be there, or be left behind!

Only the best wins!