social media marketing
TRANSCRIPT
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
The American Marketing Association
The placement of announcement and persuasive messages in time or space purchased in any of mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/or persuade members of a particular target market or audience about their products, services, organization, or ideas.
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Social Media Marketing
Mass Media
One Way Communication
One Way Communicate ? ?
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Social Media Marketing
E-mail
Banner
One Way Communication
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Social Media Marketing
Social Media
Social Media is media designed to be disseminated through social interaction, created using accessible and scalable publishing technique. Social Media uses internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers
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Social Media Marketing
Social Media
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Social Media Marketing
Social Media
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Social Media Marketing
Social Media one to many many to many
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Social Media Marketing
Social Media one to many many to many
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Social Media Marketing
Social Media
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Social Media Marketing
Social Media
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Social Media Marketing
Social Media
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Social Media Marketing
Social Media
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Social Media Marketing
Social Media
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Social Media Marketing
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Social Media Marketing
Web 1.0
Web 2.0
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Social Media Marketing
Web 2.0 3
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Social Media Marketing
Web 2.0 3
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User Generated Content (UGC) Consumer Created Content (CCC)
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Social Media Marketing
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Social Media Marketing
Web 2.0 3
(Winner Takes All) / Network Effect eBay
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Social Media Marketing
Social Media
Social Media
e-mail Social Media
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Social Media Marketing
Social Media Social Media
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Social Media Marketing
Social Media Social Media
Dell 6.5 Marriot 500 blog VistaPrints 30,000 Social
Media Marketing Lenovo 20%
social media
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Social Media Marketing
Social Media Social Media
Brand Awareness Brand Loyalty
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Social Media Marketing
Social Media Social Media
Like Facebook
Facebook 57% Facebook 68% Facebook
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Social Media Marketing
Social Media Social Media
Search Social Media Social Media Facebook, LinkedIn, Wikipedia, blog
Online
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Social Media Marketing
Social Media Social Media
Search Social Media Social Media Facebook, LinkedIn, Wikipedia, blog
Online
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Social Media Marketing
Social Media Social Media Social Media
Log in
HootsuiteTweetDeck and CoTweet
Social Media
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Social Media Marketing
Social Media
Social Media
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Social Media Marketing
Traditional Media VS Social Media
Control and Contribution Traditional Media Social Media
Trust Building
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Social Media Blog
About
(Category)
Comment feedback
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Social Media Marketing
Social Media Blog Tag
Tag doctorpisek.com Tag Social Media, Social Network, Facebook, Twitter Tag Search Engine
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Blog Executive Blog
CEO Blog
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Social Media Marketing
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Social Media Marketing
Blog Company Blog
blogger
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Social Media Marketing
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Social Media Marketing
Blog Product Blog
Loyalty
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Social Media Marketing
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Social Media Marketing
Blog Customer Service Blog
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Review
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Social Media Marketing
Blog The influencer
() ()
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Social Media Marketing
Blog The influencer YouTube
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Social Media Marketing
Blog The influencer YouTube
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Social Media Marketing
Blog The influencer YouTube
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90
Forum 2
Forum Sanook, Hunsa, Kapook Pantip
Social Media Marketing
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Social Media Marketing
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Forum Forum
Target Group
Social Media Marketing
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Forum Forum
www.siamphone.com, www.jeban.com, www.mocyc.com, www.thaitripdd.com
Social Media Marketing
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Forum web board
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Forum web board
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Forum web board
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Forum
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Forum
Social Media Marketing
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Forum
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Forum
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Forum
Social Media Marketing
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Forum
www.lonelyplanet.com Forum
Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Facebook Facebook 3 Profile
(Friend) Profile Friend 5,000 Group
Social Media Marketing
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Facebook Group 3
Open Group
Closed Group
Secret Group
Social Media Marketing
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Facebook
Page Fan Page
Profile Page add friend Like Fan Fan
Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Instagram
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Instagram
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Instagram
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Instagram
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Instagram
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Instagram
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Instagram
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Instagram
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Instagram
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Instagram
Social Media Marketing
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Instagram
Social Media Marketing
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Instagram
Social Media Marketing
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Instagram
social media # Tag
Tag PaulFrankThailand 10%
check-in
Social Media Marketing
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135
Twitter Micro-Blog 140 Follower Account Twitter Channel Real-Time
Twitter Real-Time
Social Media Marketing
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136
Twitter
Social Media Marketing
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137
Twitter Customer Service
Social Media Marketing
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Twitter Customer Service
Social Media Marketing
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Twitter
Social Media Marketing
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Twitter
Social Media Marketing
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Twitter
Social Media Marketing
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Twitter
Social Media Marketing
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Twitter
Social Media Marketing
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Twitter Customer Engagement
Social Media Marketing
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Twitter Customer Engagement
Social Media Marketing
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Twitter Customer Engagement
Social Media Marketing
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Twitter
Social Media Marketing
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148
Twitter
Social Media Marketing
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Twitter Marketing Influencer Marketing Influencer
Influencer Twitter @mktmag @kafaak follow
Retweet
Social Media Marketing
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Social Media Marketing
Viral Clip
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Social Media Marketing
Viral Clip
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Social Media Marketing
Viral Clip
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Social Media Marketing
3
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Listen
Brand and Company Competitors Industry Tone of the community
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
Listen
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Set social media objectives target audience Social Media brand building, increase customer satisfaction, driving word-of-mouth recommendation, producing new product idea, generating leads, handling crisis-reputation management or public relation and advertising.
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Social Media Marketing
Set social media objectives Vista Prints Twitter customer service customer service twitter
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Social Media Marketing
Set social media objectives Building a brand what people says about
the company
Dominos Pizza 2
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Social Media Marketing
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3
Social Media Marketing
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3 -
Social Media Marketing
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- (Brand Awareness)
Social Media Marketing
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- (Brand Image)
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(Strength of Brand Association) -
Social Media Marketing
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(Strength of Brand Association)
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(Strength of Brand Association)
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(Strength of Brand Association)
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(Strength of Brand Association)
Social Media Marketing
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(Strength of Brand Association)
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Social Media Marketing
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(Uniqueness of Brand Association)
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(Uniqueness of Brand Association) -
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(Uniqueness of Brand Association) -
Social Media Marketing
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Social Media Marketing
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Brand Awareness
Viral Clip Ensogo FB Fan Facebook Ads
Social Media Marketing
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Brand Awareness Viral Clip
Social Media Marketing
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Brand Awareness
Social Media Marketing
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Brand Awareness
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Brand Awareness
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Brand Awareness
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Brand Awareness
Social Media Marketing
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Brand Awareness
Social Media Marketing
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Brand Awareness FB
Social Media Marketing
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Brand Awareness Marketing Influencer
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Facebook Ads
Social Media Marketing
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Perceived Quality
Blogger Influencer Twitter Tripadvisor, FB
Brand
Social Media Marketing
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Perceived Quality
Social Media Marketing
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Perceived Quality
Social Media Marketing
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Perceived Quality
Social Media Marketing
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Perceived Quality
Social Media Marketing
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Perceived Quality
Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Brand Association
Brand Identity
/
Social Media Marketing
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VolVo
Social Media Marketing
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Brand Association
Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Brand Association
Social Media Marketing
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Social Media Marketing
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Brand Association
Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Facebook
1.
2. 3.
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
(1) Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
(2) (Customer Engagement)
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel
Social Media Marketing
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Loft Travel Loft LV 2011 Campaign Fan
Loft Travel Like Louis Vuitton Wallet Monogram Canvas Billford
Social Media Marketing
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Loft Travel
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Big Japan
Social Media Marketing
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Brand Loyalty CRM (Customer Relationship Management)
CRM
(Personalized)
Long Term Relationship
Social Media Marketing
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Social Media Marketing
Relationship 5
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Social Media Marketing
Relationship CRM 5
Facebook Twitter
Facebook Twitter
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297
Social Media Marketing
Relationship CRM 5
SMS Facebook Twitter
Wall
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Social Media Marketing
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Social Media Marketing
Relationship CRM CRM
Facebook
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300
Social Media Marketing
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Social Media Marketing
Relationship CRM CRM
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- SCB
- LOVE IS
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302
Social Media Marketing
Relationship CRM CRM
Sansiri Facebook Twitter CRM
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303
Social Media Marketing
CRM
E-mail Marketing
SMS Marketing
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304
Social Media Marketing
Viral Marketing
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305
Social Media Marketing
Viral Marketing
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Social Media Marketing
Viral Marketing
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Social Media Marketing
Viral Marketing
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Social Media Marketing
Viral Marketing
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Social Media Marketing
Viral Marketing
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310
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311
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312
Social Media Marketing
Viral Marketing
e-mail
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313
Social Media Marketing
Viral Marketing
e-mail
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Social Media Marketing
Set social media objectives
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Social Media Marketing
Set social media objectives
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Social Media Marketing
Set social media objectives Search Engine Optimization 90%
search engine e-commerce Search Engine Conversion Rate ( e-mail)
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Social Media Marketing
Set social media objectives
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Social Media Marketing
Define Strategies Categorize social media
social media
Comprehend social media
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Social Media Marketing
Define Strategies Converse
Contributor Promoter
Social media
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Social Media Marketing
Define Strategies Collaborate
Contribute
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Social Media Marketing
Define Strategies Connect
Community feedback product idea Facebook Forum
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Social Media Marketing
Define Strategies Convert brand building,
increasing customer satisfaction, driving word-of-mouth recommendation, producing new product idea, generating lead, PR and Advertising or SEO
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Target Audience
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Social Media Marketing
Target Audience Target Audience 3
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Social Media Marketing
Target Audience
( )
Harley-Davidson 16 60
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Social Media Marketing
Target Audience
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Social Media Marketing
Target Audience Target Audience
Target Audience
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Social Media Marketing
Target Audience Target Audience
(Influencer)
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Social Media Marketing
Target Audience
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Social Media Marketing
Target Audience
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Social Media Marketing
Target Audience Target Audience
Target Audience
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Social Media Marketing
Target Audience
Target Audience (Awareness)
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Social Media Marketing
(Goals)
/
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Social Media Marketing
(Goals)
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Social Media Marketing
(Goals)
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
/
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Social Media Marketing
Facebook Update Facebook Page
3
special deal
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Social Media Marketing
Facebook Like Facebook
Like
Target Audience
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Social Media Marketing
Facebook
Brand Loyalty
Like Comment
URL Facebook www.facebook.com/username
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Social Media Marketing
Facebook Facebook Ad
Facebook Estimated Reach
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Social Media Marketing
Twitter Profile Page
Background URL social media
Twitter
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Social Media Marketing
Twitter Hashtag Special Deal Twitter Influencer
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Social Media Marketing
Twitter Hashtag Special Deal Twitter Influencer
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Social Media Marketing
Youtube social media
connection
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Social Media Marketing
Youtube 2
update
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Social Media Marketing
Instagram
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Social Media Marketing
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Social Media Marketing
SMS
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Social Media Marketing
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Social Media Marketing
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Social Media Marketing
Hunt
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362
Social Media Marketing
Social Media iEducation
. 4-6 . Social
Media
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363
Social Media Marketing
Social Media iEducation
Brand Awareness
Karaoke Singing Contest (YouTube, Facebook)
(Facebook)
(YouTube) Viral
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364
Social Media Marketing
Social Media iEducation
Perceived Quality
(Facebook, YouTube)
(Facebook, YouTube)
iEducation(Facebook)
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365
Social Media Marketing
Social Media iEducation
Brand Association Play + Learn = Plearn (Facebook,
Instagram) (Facebook, Socialcam, YouTube)
(Facebook)
(YouTube, Facebook)
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366
Social Media Marketing
Social Media iEducation
Brand Loyalty
iEducation Feedback
Facebook Group 3
e-mail e-book
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367
Social Media Marketing
Social Media iEducation
Facebook Group
YouTube Twitter
Blog instagram
Social Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingSocial 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