Sandra PeacheySandra Peachey~Peachey Days~~Peachey Days~

The Traps, Tips and Tricks The Traps, Tips and Tricks

of Marketing of Marketing

with Social Mediawith Social Media

Why IWhy I’’m Standing Herem Standing Here

My qualifications –25 years in corporate HRMy qualifications –25 years in corporate HR Ensuring organisations and individuals achieved goals Ensuring organisations and individuals achieved goals

and successes and successes Damsels in Success:Damsels in Success:

MemberMember VIPVIP LeaderLeader

Peachey DaysPeachey Days A do-ru, rather than a guru!A do-ru, rather than a guru!

Social Media and MeSocial Media and Me

Facebook Addict …Facebook Addict … Joined Linked-In and Twitter because they Joined Linked-In and Twitter because they

were there …were there … Became a business coach – had to master it Became a business coach – had to master it

myself and find myself teaching it …myself and find myself teaching it … How I learnt – invested in training, freebies, How I learnt – invested in training, freebies,

research, experts/forums and JUST DID IT research, experts/forums and JUST DID IT (with a buddy).(with a buddy).

Social Media and YOUSocial Media and YOU Level of expertise in the roomLevel of expertise in the room

Who is a: Beginner / Dabbler / SM Savvy???Who is a: Beginner / Dabbler / SM Savvy??? What IS social media – what are you signed up What IS social media – what are you signed up

to?to? What do YOU use them for??What do YOU use them for??

For life or for work:For life or for work: Facebook Facebook Twitter Twitter Linked-InLinked-In

Why Social Media?Why Social Media?

Social media is revolutionising the way we Social media is revolutionising the way we communicate and do business. communicate and do business.

It can be a minefield with so much choice and It can be a minefield with so much choice and not much time to investnot much time to invest

Mastering it and getting it right can be a real Mastering it and getting it right can be a real challengechallenge

Why Social Media?Why Social Media?

This This overviewoverview will tell you: will tell you: why you need to be onlinewhy you need to be online how to do it and how to do it and really make it work for you and your business really make it work for you and your business

ItIt’’s content is suitable for social novices, s content is suitable for social novices, aspiring bloggers and accomplished veterans!aspiring bloggers and accomplished veterans!

Social Media Because …Social Media Because …

All the big brands are getting into it – last 18 All the big brands are getting into it – last 18 months or so. Often putting F, LI and T logos months or so. Often putting F, LI and T logos instead of, or as well as their website for instead of, or as well as their website for contacts contacts

ItIt’’s not difficult to have a SM presence for s not difficult to have a SM presence for little time and moneylittle time and money

Establish relationships and credentialsEstablish relationships and credentials

Social Media Because …Social Media Because …

Google ads – pay per click – 227M Google ads – pay per click – 227M competitorscompetitors

However with Twitter – 7388 clicks to a However with Twitter – 7388 clicks to a weight lost website – Google £9187!! weight lost website – Google £9187!!

Fastest and most cost effective way to reach Fastest and most cost effective way to reach potential clients in historypotential clients in history

Can be a huge waste of time and money if Can be a huge waste of time and money if used incorrectlyused incorrectly

Social Media Because …Social Media Because …

ItIt’’s Free!s Free! Pay for extra services (Facebook and Linked-Pay for extra services (Facebook and Linked-

In)In) AdvertsAdverts

Pay per clickPay per click Squeeze pages in FacebookSqueeze pages in Facebook

Social Media and YOUSocial Media and YOU

What are the advantages of working with What are the advantages of working with social media????social media????

Which one/s are you getting results from???Which one/s are you getting results from??? Who uses what and why:Who uses what and why:

Facebook?Facebook? Twitter?Twitter? Linked-In?Linked-In? Any others … Plaxo, Google Plus …?Any others … Plaxo, Google Plus …?

FacebookFacebook

More than 600 million active usersMore than 600 million active users 4 million pages – get Likes4 million pages – get Likes 50% of users log on daily50% of users log on daily Average user has 130 friendsAverage user has 130 friends 700 billion minutes per month700 billion minutes per month Privacy functionalityPrivacy functionality Generally not seen by Search EnginesGenerally not seen by Search Engines Maximum 5000 friendsMaximum 5000 friends Can create FB squeeze pagesCan create FB squeeze pages

TwitterTwitter 200 million200 million accounts – multiple personalities accounts – multiple personalities Twitter is a ticker tape of consciousnessTwitter is a ticker tape of consciousness

Levels the playing field Levels the playing field Though can be overwhelmed by all the information coming Though can be overwhelmed by all the information coming

inin Based on following, so people can see your tweetsBased on following, so people can see your tweets You automatically see your FollowerYou automatically see your Follower ’’s tweetss tweets Beware: tweets are in the public domain: tweets are in the public domain Easiest to automateEasiest to automate Easy to create a followingEasy to create a following

Linked-InLinked-In A diversified business model with recruiting and A diversified business model with recruiting and

marketing solutions and premium subscriptionsmarketing solutions and premium subscriptions Currently, more than 70 million professionals are Currently, more than 70 million professionals are

on LinkedIn, with members joining at the rate of on LinkedIn, with members joining at the rate of one per second one per second

As of September 2011, new people are signing up As of September 2011, new people are signing up at a rate of two per second at a rate of two per second

As of November 2011, the world’s largest As of November 2011, the world’s largest professional network on the Internet professional network on the Internet more than 135 million members in over 200 countriesmore than 135 million members in over 200 countries

Nearly two billion people searches in 2010Nearly two billion people searches in 2010

The UK vs the USThe UK vs the US

PLATFORMPLATFORM UKUK USUS USEUSE

Linked-In Linked-In 11 22 BusinessBusiness

TwitterTwitter 22 11 MixtureMixture

FacebookFacebook 33 33 PersonalPersonal

What the UK and US are doingWhat the UK and US are doing

Plaxo - mainly USA- can be linked to the Plaxo - mainly USA- can be linked to the othersothers

Link all using ping.fmLink all using ping.fm Add more networksAdd more networks

Why Use SM?Why Use SM?

Social Proof … Social Proof … Soap Opera Marketing … the story of my life / Soap Opera Marketing … the story of my life /

business – episodes, updates … then salesbusiness – episodes, updates … then sales These days marketing many services is about These days marketing many services is about

relationship building relationship building Spending X hours with some one before a saleSpending X hours with some one before a sale

they get to know youthey get to know you itit’’s more personality led s more personality led

(me and the cat bloopers reel)(me and the cat bloopers reel)

TrapsTraps

TrapsTraps

Personal vs businessPersonal vs business The cult of personalityThe cult of personality Be confident that you would be happy for it to Be confident that you would be happy for it to

go completely publicgo completely public Profile:Profile: SecuritySecurity

Settings to filter who views youSettings to filter who views you What you publicise? Family photos?What you publicise? Family photos? Profiles vs pagesProfiles vs pages

TrapsTraps

Fear – for me of getting started (on Twitter) Fear – for me of getting started (on Twitter) Sat down with an Sat down with an ‘‘expertexpert’’

Rookie errors – time management, Rookie errors – time management, Personal Security, Personal Security, work or life?? work or life?? How many identities? How many identities?

Different for each mediaDifferent for each media

TipsTips

TipsTips

Image:Image: Your photo / logo / an avatar?Your photo / logo / an avatar? Do it Yourself or by design?Do it Yourself or by design?

Protocol:Protocol: Why not accept a request? Why not accept a request?

Twitter: I follow you, you follow meTwitter: I follow you, you follow me Facebook – lists and unsubscribes. Facebook – lists and unsubscribes. Linked-In – itLinked-In – it’’s all business.s all business.

Getting referrals – social proof – written (Linked-in) Getting referrals – social proof – written (Linked-in) and videoand video

TipsTips

What is the most used Search Engine?What is the most used Search Engine? Videos – YouTube vs GoogleVideos – YouTube vs Google

How does Social Media connect to your How does Social Media connect to your website?website?

Are you blogging? – Use linked-in to start a Are you blogging? – Use linked-in to start a discussiondiscussion

What do you do with your contacts / business What do you do with your contacts / business cards – decide how to use them – direct or at cards – decide how to use them – direct or at VERY LEAST follow / like / link up.VERY LEAST follow / like / link up.

ExerciseExercise::

Follow everyone in this room on FB, Twitter Follow everyone in this room on FB, Twitter and Linked-Inand Linked-In Hand Out: if you want to take part and I will email Hand Out: if you want to take part and I will email

this to you once completedthis to you once completed Also get a copy of these slidesAlso get a copy of these slides

Posting: Quality or Quantity?Posting: Quality or Quantity?How often to post? How often to post? Your post gets pushed down by the next postYour post gets pushed down by the next post

So should post approx 6 times per day So should post approx 6 times per day

What to post?What to post? Can use same posts over and over againCan use same posts over and over again Have a mixture of Have a mixture of ‘‘Give AwayGive Away’’ and and

Sale/PromotionSale/Promotion Ratio of Give Away vs Sale: Ratio of Give Away vs Sale:

1 in 6 Facebook and Linked-In1 in 6 Facebook and Linked-In Twitter 1 in 50Twitter 1 in 50

Which platforms ?Which platforms ? Chose 1, 2 or 3 and stick to them.Chose 1, 2 or 3 and stick to them.

TipsTips

TricksTricks

TricksTricks

MATERIAL:MATERIAL:Old / New / Borrowed?Old / New / Borrowed?

Original material vs Original material vs Borrowing from others Borrowing from others

credit them – automate itcredit them – automate it Do it yourself or Do it yourself or Outsource Outsource

(Social) Marketeers and VAs often offer this service(Social) Marketeers and VAs often offer this service Get an understanding first – understand functionalityGet an understanding first – understand functionality

TricksTricks

Connecting them all up:Connecting them all up: Ping fmPing fm Scheduling posts – Hootsuite, Tweetdeck - freeScheduling posts – Hootsuite, Tweetdeck - free Twitter BotsTwitter Bots Automate with Socialoomph – functionality and costAutomate with Socialoomph – functionality and cost

will put out postings at regular intervals for you.will put out postings at regular intervals for you.

TricksTricks Finding people – Manually:Finding people – Manually:

Search on email address if knownSearch on email address if known SuggestionsSuggestions

Follow more Tweeps:Follow more Tweeps: www.wefollow.com

Register – add your details and follow people in Register – add your details and follow people in your niche your niche

Key words in user name come topKey words in user name come top To find people tweeting about stuff in your niche To find people tweeting about stuff in your niche

right here, right nowright here, right now Search.Twitter.comSearch.Twitter.com

Twitter TricksTwitter TricksTWITTER TWITTER ‘‘BLACK OPSBLACK OPS’’ Can automate all Twitter operations:Can automate all Twitter operations:

Can make a mini me – robots – software that Can make a mini me – robots – software that pretends to be you, finds followers and responds, pretends to be you, finds followers and responds, etc. etc.

SantaSanta’’s little helpers – lots of other created mini s little helpers – lots of other created mini meme’’s that retweet your stuff. s that retweet your stuff.

Buying friends/social proofBuying friends/social proof Mass Attacks – 1000s of mini meMass Attacks – 1000s of mini me’’s / accounts. s / accounts. Black Ops Work – they create traffic. Black Ops Work – they create traffic.

Linked-InTricksLinked-InTricks Huge functionalityHuge functionality Premium membershipPremium membership Boxnet Boxnet

Facebook TricksFacebook Tricks Facebook.com/username – claim your nameFacebook.com/username – claim your name

Until you claim it – any one can register it – you Until you claim it – any one can register it – you wonwon’’t get it backt get it back

Verification is via mobile phoneVerification is via mobile phone Put in phone no and FB will send you a code – Put in phone no and FB will send you a code –

drop the leading number i.e. the 0 do use: +44 792drop the leading number i.e. the 0 do use: +44 792 Create a new pageCreate a new page

Facebook.com/newpagesFacebook.com/newpages Best Company, organisation or Institution – get Best Company, organisation or Institution – get

more space to add more key wordsmore space to add more key words Can tart up the pageCan tart up the page Now Now Secure Page NameSecure Page Name – needed 25 likes to – needed 25 likes to

secure itsecure it

TricksTricks

See who has viewed you:See who has viewed you: Linked-In – can seeLinked-In – can see Facebook - have to pay Facebook - have to pay Twitter - via SocialOomphTwitter - via SocialOomph

BlogBlog

LI Post on groups - 1st paragraph of a LI Post on groups - 1st paragraph of a blog/article and attach a link - give it a title. blog/article and attach a link - give it a title. Post in a group. Go back to home. Post has Post in a group. Go back to home. Post has appeared. Click on share and post to groups.appeared. Click on share and post to groups.

Connect via groups - very powerful.Connect via groups - very powerful. Set up a group - cross promote - I'll promote Set up a group - cross promote - I'll promote

yours ...yours ... Chose groups that contain your CLIENTS Chose groups that contain your CLIENTS

rather than peersrather than peers

Other ConsiderationsOther Considerations

How does it link to your website?How does it link to your website? BloggingBlogging You Tube – most used search engineYou Tube – most used search engine

What NextWhat Next

Create a social media plan: - Planning SheetCreate a social media plan: - Planning Sheet

What NextWhat Next

Get the knowledge / SkillsGet the knowledge / Skills Get an expert / accountability Get an expert / accountability

buddy / coachbuddy / coach Commit the time to set it up Commit the time to set it up

What NextWhat Next

Create a 3 month marketing planCreate a 3 month marketing plan Then timetable weekly posts, special Then timetable weekly posts, special

offers, services, but mainly offers, services, but mainly ‘‘give awaysgive aways’’ Timetable building up your contacts … Timetable building up your contacts …

You can also buy contacts!You can also buy contacts!

As a MinimumAs a Minimum

Footer on EmailsFooter on Emails Website buttonsWebsite buttons Business card / E-cardBusiness card / E-card

Find Out MoreFind Out More

Influence: The Psychology of Persuasion by Robert Cialdiniby Robert Cialdini

Adam Petford – Linked-In CoachAdam Petford – Linked-In Coach Helen Dowling – monthly marketing clubHelen Dowling – monthly marketing club

Exceptional ThinkingExceptional Thinking Pete Bennett – online coursePete Bennett – online course

Social Media Traffic SystemSocial Media Traffic System The Help Function!The Help Function!

Peachey PlugPeachey Plug Social Communications Audit and Marketing Social Communications Audit and Marketing

PlanPlan £79£79

Module TrainingModule Training In Facebook / Linked-In / Twitter / HootsuiteIn Facebook / Linked-In / Twitter / Hootsuite £50.00 - £200.00£50.00 - £200.00

Presentation SkillsPresentation Skills One to One MasterclassOne to One Masterclass

Mastering: Content / Powerpoint / YouTube / NervesMastering: Content / Powerpoint / YouTube / Nerves

Peachey MediaPeachey Media YouTube scripting and shootingYouTube scripting and shooting

2 hours training and video2 hours training and video VA referralVA referral Business coaching and mentoringBusiness coaching and mentoring Sign up TODAY and get 1 hours business Sign up TODAY and get 1 hours business

coaching free! coaching free!

Sandra PeacheySandra Peachey~Peachey Days~~Peachey Days~

sandra@peachey-days.co.uk

07921 49436307921 494363

www.peachey-days.co.ukwww.peachey-days.co.uk

~ Coaching for Life and for ~ Coaching for Life and for BusinessBusiness

~ Job Search and Career ~ Job Search and Career ChangeChange

~ Damsels in Success~ Damsels in Success