social media marketing
DESCRIPTION
Social Media MarkettingTRANSCRIPT
Made By
Shrawan Arya
WHAT IS SOCIAL MARKETING?
Use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.
Kotler et al., 2002
HOW CAN INTERNET MARKETING HELP?
It can help you promote your business by:
Allowing you to easily manage individual or mass communication
Assisting you in managing your brand
Creating and presenting your business identity
Generating customer trust and loyalty
A GAS STATION IN THE FOREST
A web site without effective marketing is like building a gas
station in the middle of a forest!
I already havea web
site… isn’t that
enough?
INTERNET MARKETING IS MORE THAN A WEB SITE…
• Building a web site is a great first step
• Internet Marketing is necessary to generate buzz and traffic
• Traffic generates business
• Business brings profits!
MARKETING YOUR WEB SITE
Traditional Marketing
Television
Radio
Newspapers
Magazines
Billboards
Direct Mail
Word-of-Mouth
Internet Marketing
Video sharing web sites
Blogs, Micro-blogs
Social Networks
Widgets
Search Advertising
Direct Email
Word-of-mouth
HOW CAN SOCIAL MEDIA HELP YOU?
• It can connect you with customers, vendors, and potential business partners
• Spread the word about your business
• Increase your credibility and relevance on the Internet
WHY
Social Media?
It’s not a fad.
It’s a fundamental shift in the way
we communicate.
Reason #1
•We don’t have a
choice on whether we
do social media,
The question is How well we DO it.
95% of the
companies are using
LinkedIn to find and attract
employees.
Reason #2
Social Media is “only going to become persuasive and as such, become a critical factor in the success or failure of any business.”
Tomorrow’s consumers are Today’s “Digital Natives”
By the end of 2010, Dell had generated
$6.5 million in sales from Twitter alone.
WHY DO COLLEGES INVEST IN SOCIAL MEDIA?
For many of the same reasons they invest in more traditional marketing and advertising
Create awarenessEncourage connection Inspire loyaltyRecruit best fit studentsBuild powerful relations with alumniCreate stronger reputations
3 Myths
Liars…
3 Biggest Social Media Marketing Myths
Myth #1
Little/No Money needed
3 Biggest Social Media Marketing Myths
Myth #2
So easy that anyone can do it
3 Biggest Social Media Marketing Myths
Myth #3
People will find it if your campaign is good
5 Things to Know
Start taking notes… NOW…
5 Things to Know About Driving Campaigns Viral
Things to Know #1
Your Objectives and KPIs
5 Things to Know About Driving Campaigns Viral
Things to Know #2
Where are your customers?
5 Things to Know About Driving Campaigns Viral
Things to Know #3
Create something fun/rewarding
5 Things to Know About Driving Campaigns Viral
Things to Know #4
5 Things to Know About Driving Campaigns Viral
Things to Know #5
4 Challenges You Will Face
=(
Challenges You Will Face
The Management
Challenge #1
Challenges You Will Face
The Marketer
Challenge #2
Challenges You Will Face
? ? ?The Developer
Challenge #3
Challenges You Will Face
The Designer
Challenge #4
SOCIAL DO’S
& DON’TS
PLAY BY THE COMMUNITY RULES
Do NOT SPAM people with
Ads
BUILD RELATIONSHIPS
DON’T – GOOVERBOARD
DO – Get a little personal
DO - LISTEN
DON’T – OFFER VAGUE EXPERTISE
DO – CROSS-PROMOTE YOUR BLOG
@riarossi - Just posted on ActiveRain: Crofton MD - Real Estate Statistics, August 2009 http://activerain.com/t/1250440
@debbierumsey -@samnickjonas Hey there, I'm Debbie and a real estate agent. I'm networking with people in the area. Feel free to ask me any RE questions.
DO - PARTICIPATE IN THE CONVERSATION
DO – OFFER INFORMATION
@swfltopagents -Listen to Future of Real Estate Radio SHow this week bit.ly/xhOMh lots of great info affecting the market #fortmyers #realestate #SWflorida
DO - PROVIDE VALUABLE & RELEVANT INFORMATION
DO – NETWORK WITH YOUR PEERS
DO - BE YOURSELF
SOCIAL MEDIA DISCLAIMER
• There is no silver bullet!
• Not all online strategies will be effective for all business types
• It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness
THANK YOU