SMM metrics, listening & monitoring

presented by Lindsey Fair

good listener?

listening isn’t about how much time you spend on tech.

monitoring

identifies symptoms

listeningfinds causes

“I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin

sentiment analysis

influencer analysis

volume analysis

content analysis

benchmark analysis

social CRM

challenges in social

ROI

All photos used in this presentation are licensed under Creative Commons,

NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr