social media lessons from space for destination earth
DESCRIPTION
What lessons can social media and community managers on Earth learn from the lessons of social media in space? Did you know that NASA is the largest non-IT company on Twitter? See what space organizations are doing RIGHT to engage their community of ambassadors to support space exploration.TRANSCRIPT
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Social Media lessons
from space for
destination Earth
Presented at the Social Media Tourism Symposium #SoMeT14EU in Rovaniemi, Finland, April 2014
Remco Timmermans - @timmermansr
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Space is not a
destination.
It is a destiny
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In the beginning,
there was a race…
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photo credit: RIA Novosti
Public heroes of the 1960’s
The Mercury 7
Yuri Gagarin
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photo credit: NASA
Armstrong, Aldrin, Collins
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Cernan, Stafford, Young
photo credit: NASA
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Public interest disappeared
even quicker than NASA’s budget!
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135 missions that nobody
knew cared about…
except when
things go wrong…
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photo credit: NASA History Office
STS-1, Space Shuttle Columbia, 12 April 1981 Flight #1
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STS-51L, Space Shuttle Challenger, 28 January 1986
photo credit: NASA
Flight #25
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STS-107, Space Shuttle Columbia, 1 February 2003
photo credit: NASA
Flight #113
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photo credit: Javier Pedreira
STS-135, Space Shuttle Atlantis, 8 July 2011 Flight #135
The end of the space program?
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image credit: XCOR photo credit: SpaceX
image credit: MarsOne
No! Space has never been cooler than today!
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ISS passing over the International Space University, France, July 2013
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#spacetweeps
to the rescue…
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The first tweet from space!
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photo credit: bunnicula
2009: The first #NASATweetup
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Feeding the space
ambassadors
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2011 #STS135 #NASATweetup
6,000 registrations
for 150 spots
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100+ #NASASocial events
over 3,000 participants
ph
oto
cre
dit
: NA
SA/A
ub
rey
Gem
ign
ani
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photo credit: NASA/Bill Ingals
Brand ambassadors for life, 100 at a time…
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6.4 million
followers
3.6 million
page followers
300 million+
views 32 channels
900,000 subscribers
187 million views
800,000
followers
6,800 photos
18 TV channels,
always live!
600,000
followers
19,000
followers
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Going Global: 2011 ESA/DLR #spacetweetup
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Local flavours: #CNEStweetup
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Bringing space to you
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When the community
takes over…
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15 days
15,229 posts
42.3 million impressions
#ThingsNASAMightTweet
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Co-creation
Crowdsourcing
@SpaceApps
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Storytelling
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“Space Oddity” https://www.youtube.com/watch?v=KaOC9danxNo
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#WakeUpRosetta: How to turn
technology into public excitement
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Giving technology a face
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Engaging the public
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photo credit: ESA
From boring engineering stuff…
…to a personality
…and human emotion!
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Lessons from space
for destination Earth
summary
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#1 – Take social media seriously
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#2 – Create a sense of pride
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#3 – Feed the ambassadors
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#4 – Tell stories
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#5 – Make it personal
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Thank You!
@TimmermansR
@TravelsInOrbit
@WorldSpaceWeek