Social Media Lead

Generation

I’m Brian Halligan.Nice to meet you.

@KippBodnar

I’m Kipp Bodnar.Nice to meet you.

I’m Brian Halligan.Nice to meet you.

amzn.to/b2bsm2

I wrote The B2B Social Media Book.

#B2BSM

I am a dork.

We’ve got a a Problem.

73% of CEOs

don’t believe

marketers drive

revenue.

91FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

Your opportunity, to shine.

Leads fix the problem.

3 SOCIAL MEDIA OPPTIMIZATION OPPORTUNITIES

3

Mastering Facebook Conversion Opportunities

2 Ruling Embeddable Media

Generating the Most From LinkedIn

1

Mastering Facebook Conversion Opportunities

1

Build Social Media Reach.

Follow. Friend. Connect.

60% of the sales

cycle is over – before a

buyer talks to your

salesperson.91

CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7

Share lots of links.

The shelf life of a social media

link is 3 hours.

BITLY, 9/2011

THE

10-4-1 RULE

Links to third-party articles

Links to company blog posts

Link to a company landing page

Automatic Sharing

Leverage existing contacts.

Use email for reach building.

1. Price or purchase information.2. Contact information such as a website address, email, mailing address.3. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.4. Calls-to-action, such as “Get it now” or “Tell your friends.”5. Covers must not be false, deceptive or misleading.

5 Things You Cover Image CAN’T Include

Highlight CTA Tabs

Highlight CTA Tabs

Pin CTA Posts Every 7 Days

Star CTA Posts

Photography Focused CTAs.

Facebook Timeline success depends on great visuals.

Ruling Embeddable Media2

Closed Millions In Sales From Online Leads

ROI – 2800%!

Insert Custom CTA Slides

Embed Tweets

Building an Awesome LinkedIn Company Page

3

Weekly LinkedIn Group Messages

Weekly LinkedIn Group Messages

Overhaul your LinkedIn company page.

List Offers as Products

CTAS as Updates

LinkedIn leads are driven by company follows and group updates.

3

Mastering Facebook Conversion Opportunities

2 Ruling Embeddable Media

Generating the Most From LinkedIn

1

Proved the CEO Wrong.

You’re the Star.

www.InboundConference.com

THANK YOU.