Branding Your Business In Arlington, Texas

A New Way Of Thinking For A Diverse & Digital World

February 19, 2014

Tarrant County College – Southeast Campus

Arlington, Texas

Branding Your Business In Arlington, Texas A New Way Of Thinking For A Diverse & Digital World

• Some Questions We Have Asked Ourselves In The Past• Will The Name Fit On A Bumper Sticker?• How Will My Logo Look On A T-Shirt?• Is My Tag Line Too Long?

• New Questions To Ask Today.• How Many Characters Is The Company Name?• Will The Logo Be Recgognizable As A Profile Picture?• What Does My Company/Tag Line Name Mean In Other Languages.

Internet and Social Media Users

•74% of Internet Users are Using Social Media•279 Million Internet Users in the U.S.•3 Billion Worldwide Internet Users•8 in 10 Whites, African Americans, Latinos & Asians Are On 1 of 5 Social Media Platforms

Arlington, Texas

• Total Population – 379,644•White 167,741 (44.7%) –Latino 104,802 (27.9%) – African

American 71,335 (19.0%)– Asian 23,677 (6.3%) -  Two + Races 6,561 (1.7%)•Over 50% of Population is in Southeast and East Arlington• Fastest Growing Sector is Southeast Arlington• 32 Years Old – Median Age – Highest % age group 20-29•Housing Units – 145,886 (Both Single-Family and Multi-

Family)

Arlington, Texas

•$52,000 Median Household Income•72,680 residents are foreign born•35% of residents speak a language other than English at home•36% over age 25 have an Associates Thru Graduate Degree.•Media Age – Whites 42 – African American 33 – Latinos 27 –

Facebook 1.2 Billion World Wide

65% Of Users 35+ 60% Female

Used by: 76% of Blacks 73% of Latinos, 72% of Asians, 71% of Whites

Twitter 271 Million Users31% Age 18-29 18% of Women

Used by: 29% of Blacks16% of Latinos16% Whites

Instagram 200 Million Users 37% Age 18-29, 68% Females

Used by:34% of Blacks23% of Hispanic12% of Whites

LinkedIn 300 Million UsersWhite CollarBalanced Between Genders27% Age 30-49

Used by:30% of Blacks22% of Whites13% of Hispanics

Pinterest 70 Million Users79% are Female

Used by:21% of Whites 20% of Blacks 18% of Hispanics

Arlington, Texas – Proud To Call It HomeArlington Texas - Es un orgullo vivir aqui !