Product Camp – August 2010

Christian Leman & Joseph Halverson

Templates

A World Trip with a Purpose.

Follow us on Twitter: SMedia_JustUS

Who are we?

After a significant experience managing IT projects

in international groups (Arcelor, Danone) in Europe

and in the USA, Christian transitioned to the high

tech industry as CTO of Anysteel, a startup with

operations in Europe and in South Korea. In 2001,

he co-founded and eventually became CEO of

Axessio, a 50-specialist consultancy for IT due

diligences and technical value assessments. In

2007, he joined SoftThinks, a French and American

software company, as COO. Now a permanent US

resident, he is creating Axessio USA in Austin, TX.

Christian holds a Master of Computing Engineering

from Supélec (partner of Georgia Tech in Europe)

and an MBA from the University of Chicago Booth

School of Business with high honors.

Christian Leman

Joseph graduated with honors from the University

of Texas at Austin in Mechanical Engineering,

where he was exposed to work environments both

in the USA (Flowserve) and in Europe

(Schlumberger in Paris, France). Since 2007,

Joseph has been an environmental consultant for

Trinity Consultants, a leading air quality specialty

firm and has worked in several states, including

California and Texas for major clients such as

ExxonMobil, Samsung, and Union Pacific Rail

Road. Currently, Joseph is working and applying to

various schools to enroll in an MBA/JD dual degree

program for the Fall of 2011.

Joseph Halverson

Creating Value

1. Delivering value where we go

2. Bringing value back to Austin

Meeting Social Media Users, Entrepreneurs and Experts outside of the USA,

to learn about business and social innovations being invented,

to connect those entrepreneurs to the US Social Media business community,

to share with the Austin community our learning and the ideas that are transferable and can create value in the USA.

Your own sub headlineTemplates

Most of us probably agree that

Social Media is a global phenomena.

72% of the global internet population is now

active on social networks

74% of Facebook users are not American.

78% of Wikipedia articles are non-English.

Brazilians are more active on social

networks than Americans.

Social networks are used everywhere

Social networks are used everywhereand, Facebook remains best known.

Current players have solid positionsbecause there is room for just a couple of SN in your life.

84% of users are only member of a personal website

13% have also member of a professional website

time

Adoptio

n

Product

Innovation

Customer

relationship

Operational

Excellence

And positions seem well establishedbecause Social Networks are “sticky” (and addictive?)

More existing users have no intention

to deactivate/switch/add membership.

80% of users in US owned websites

Over 1.2 Billion Users participate in

Social Networks owned by US companies.

based on the 189 Social Networks listed in Wikipedia.

It looks like the USA has won

another high-tech battle.

Best Hardware Best Desktop Software Best Search Engine

Best Social Networks

It looks like the USA has won

another high-tech battle.

Why? Probably because it is just the most efficient economy.

Talented and educated workforce1

2

3

Efficient consumer market

Efficient capital market

Even if the next (r)evolution is likely

to happen quickly…

… Social Media is probably here to stay.

Your own sub headlineTemplates

So… Social Media has already acquired

an apparent maturity.

74% of Facebook users are outside of the

USA.

US Social Media companies “owned” 80%

of global users.

Player positions are relatively solid in the

social media space.

Social Media is here to stay as an

innovation.

Is the Social Media battle really over?Has Asian and Middle Eastern Audiences fully tapped?

• Several regions with very large populations have still huge growth

potential

• Emergence of local players remains possible in those countries

Penetration of Facebook Facebook (tan) and Others

Where is the value?

Social Media is still searching

for business opportunity.

Facebook Estimated Value: $11b

Google Market Cap : $155b

and, the Revenue???

Innovation may come from elsewhereCentralized vs. Decentralized innovation.

Hardware, Software and Search

Engines are mostly invented

centrally and distributed.

Social Media offers more space

for decentralized innovation.

Innovation may come from elsewhereCentralized vs. Decentralized innovation.

Social Media is not disconnected from real life.

Interactions are happening locally.

Innovation may come from elsewhereCentralized vs. Decentralized innovation.

Since 74% of the Users are now outside of the

USA, it is likely that breakthrough innovation

and business opportunities are getting

invented outside of the USA.

Creation of business and social value that can

be transferable to the USA and/or elsewhere.

Facebook Platform Statistics as of May 2010

• More than one million developers and entrepreneurs from more than 180 countries

• More than 550,000 active applications currently on Facebook Platform

• Every month, more than 70% of Facebook users engage with Platform applications

• More than 250,000 websites have integrated with Facebook Platform

• More than 100 million Facebook users engage with Facebook on external websites every month

Not even talking about Social Media on Mobile Apps…

Some of our Questions

Why is the US the

most successful at

inventing and

leveraging social

networks?

Is it going to last?

321 What do users

outside of the US

do with their

social networks?

How do they relate

to the American

culture through

new interactive

media?

Are there any

business or social

innovations being

invented outside

of the USA?

Are some of them

transferable?

Probably not!

Templates

Any other related questions you

would ask yourself?

Question #1

Your own sub headlineTemplates

A World Trip with a Purpose.

Oct. 15th, 2010 to Jan. 15th, 2011

Templates

What five countries would

you be sure to visit?

Question #2

Objectives in each country

Users

Entrepreneurs

Scholars

Interviews

Survey

Brainstorming

Filming

Social Media is about Listening.

Templates

Any other tools/methods

to use while interacting?

Question #3

Sourcing the contacts

Personal Networks

Social Networks

IC2 institute

EO/YPO local chapters

UT Alumni Network

ChicagoBooth Alumni Network

Social Media is about Networking.

Creating Value

1. Delivering value where we go

2. Bringing value back to Austin

Your own sub headline

SXSW Mission Statement for 2011

…the need for face-to-face encounters has only

grown. The value of meeting people to share ideas and

do business is what makes SXSW work. SXSW is a

yearly reintroduction to the passion and artistry

required to produce meaningful creations that can

engage the imagination of a global audience…

-Roland Swenson, SXSW Managing Director

SXSW AcceleratorA contest developed to showcase interactive technology

Accelerator Program

Aimed at companies that have not launched their interactive technology yet. In 2010, ~two

hundred companies submitted their web-based products.

Strengths

• Helped companies expand their audience

• Network with industry leaders, and

• Learn about funding options

Weaknesses

• Mostly US and Western European participation

Our Goal: Get more international companies to participate to SXSW Accelerator

SXSW Interactive PanelAn opportunity to showcase interactive knowledge gained

from the “Road Trip with a Purpose.”

Interactive Panel

• In 2010, ~three hundred panel presentations were presented.

• SXSW Interactive is specifically looking for more advanced-level ideas,

as well as more sessions that cover technical issues.

• Interested in seeing more solo and dual presentations.

• Panels picked by a combination of participants, industry experts, and

SXSW staff to maximize panels selected.

Our Goal: Share our learning

Social Media BreakfastExpanding the network around the world

SMB

• The Social Media Breakfast was founded by Bryan Person in August 2007 as an event

where social media experts and newbies alike come together to eat, meet, share, and

learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics,

and online social networkers are all welcome to attend.

• The breakfast series began in Boston and has now spread to 40 cities throughout the

United States and around the world. (Singapore: only SMB outside of North America)

Our Goal: Plant the seed to get new SMBs created around the world.

Other ways to create value

We are working on several other ideas to create value during the trip:

• A documentary in partnership with UT RTF (Film) Department

• A partnership with a Venture Capitalist (VC) focusing on Social Media

to facilitate the assessment of the startups we are going to meet

Templates

Can you think of any other ways to

create value in Austin and abroad?

Question #4

How you can help us

Share feedback and ideas to create more

value in the USA and abroad, during the trip1

Introduce us to contacts (startups, VCs, Scholars), in the

US or abroad, willing to participate in the research2

Introduce us to companies/organizations willing

to support the project*3

* (win/win relationship ideal, financially or in-kind; including carbon offsets, accommodation, airline fares).

Templates

How can you help us?

Question #5

Sources

• "Socialnomics: How Social Media Transforms the Way We Live and Do Business“ by Erik Qualman

• “Social Media Revolution 2” - http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

• "The New Community Rules: Marketing on the Social Web“ by Tamar Weinberg

• "Groundswell: Winning in a World Transformed by Social Technologies“ by Charlene Li; Hardcover

• "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods“ by Shel Israel

• “Social networks around the world 2010” by Insight Consulting

http://www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010

• http://www.alexa.com for traffic ranks

• Google Finance and Wikipedia for company information:

http://en.wikipedia.org/wiki/List_of_social_networking_websites

• http://www.checkfacebook.com/

• http://www.sxsw.org/

• http://www.socialmediabreakfast.com/

• http://www.vincos.it/world-map-of-social-networks/

THANK YOU!

Befriend us on Facebook:

Christian Leman and Joseph Halverson

Follow us on Twitter:

SMedia_JustUS

sponsors