social media jungle boston - matthew mamet
DESCRIPTION
Matthew's notes from Social Media Jungle Boston, on the topic - "Using online video to strengthen your relationship with your online community"TRANSCRIPT
Using online video to strengthen your relationship with your online community
Matthew MametDirector of Product MarketingPermissionTV
How many contribute to the online discussion at least once a week?
How many use video as part of that discussion, at least once a week?
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Social Media is noisy & interruptive
Start using online video today, to create a deeper level of engagement with your online
community.
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Video is a storytelling medium.
If a picture is worth a thousand words, what's 24 frames per second worth?
“86% of us deliberately use Internet video to alter their moods.”
People seek videos which projected the emotional state the wish to achieve .
Emotion, Engagement and Internet Video , Dec. 2008 Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Be yourself – Authentic
Be relevant – Engaging
Be listening – Adapt
Be courageous – Ready to fail
Be realistic – No Silver Bullets
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Spectrum of Video Experiences
Greater Integration
Mo
re C
om
ple
x U
se
r E
xpe
rien
ce
Increased Cost & Delivery Time
Low
Medium
High
HTML Playlist
Companion Ads
Custom Embed
Custom Navigation
Custom Design
Voting & Polling
Commerce, Favs, ++User Gen
Standard Player
Nav + RE System
Ad Severs, Search, ++
Assessing a Video Application
Presentation• hierarchical navigation• catalog browsing• search• configurable displays
Interactivity• sub-titles/commentary• clickable graphics• hotspotting/moving graphics• polls/forms• voting sessions• viewer notes
1. What is the complexity of the User Experience?
Data/Information• amount of custom data• relationships between custom data• update frequency
3rd Party Integration• ad servers• content management systems• commerce systems• reporting• social network• search service• syndication control
2. How much Integration is required?
Video Tools for Personal Brand Building
• YouTube
• Blip.fm
• Ustream.TV
• Justin.TV
• TubeMogul
• VidMetrix
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Video Tools for Professional Brands
• PermissionTV
• BrightCove
• Ooyala
• FeedRoom
• ThePlatform
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Video 2.0 – Interactive Video
Take control of the video's timeline• Commentary• Graphic Overlays• Hotspots• Video Linking
HotSpots Graphics Overlays
Commentary
Video 2.0 – Interactive Video
Collect Data with Interactive Polling
Customize the Video Story based on User Input
Sources of Inspiration
• Gary V
• Bigelow Tea
• Gilmour Gang
• Hubspot TV
• PermissionTV Live
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Final Thought – Start NOW
The only thing preventing you from starting is YOU.
Matthew MametDirector of Product Marketinghttp://twitter.com/msmamet
Need More?
Matthew Mamet
http://www.permissiontv.com
http://www.permissiontv.com/blog
http://www.permissiontv.com/live