Social Media Jumpstart Bootcamp

October 19, 2014Boston, Ma

Linda Pearl

The Patchwork Pearl

www.thepatchworkpearl.com

www.onequiltingcircle.com

Let’s Connect!

https://www.facebook.com/ThePatchworkPearl

https://twitter.com/ThePtchwrkPearl

http://www.pinterest.com/quilterlinda9/

https://www.linkedin.com/pub/linda-pearl/7/769/177

https://plus.google.com/u/0/117946307379033041841/posts

Http or Https?

HTTP, or hypertext transfer protocol, is the way a Web server communicates with browsers like Internet Explorer® and Mozilla Firefox®ttp. HTTP lets visitors view a site and send information back to the Web server.

HTTPS, hypertext transfer protocol secure, is HTTP through a secured connection. Communications through an HTTPS server are encrypted by a secure certificate known as an SSL. The encryption prevents third-parties from eavesdropping on communications to and from the server.

Source: GoDaddy

Guideposts• Opening Remarks - Answering the question why 2 websites? • The Frame• The Importance of Email Marketing• The Platforms and Their Functions/Personalities

» Facebook» LinkedIn» Google +» Twitter» Pinterest

» What don’t you see – why?

• Coffee Time!

To be Continued…

Guideposts

• The Power of the Hashtag• Everything can - and should be –

measured If your don’t, the ROI = $0• Google Analytics, Keyword Searches and

SEO• Lunch

• Q&A – where do I get started?

Where are your Customers?

• To connect with them, you need to understand what language they speak, and where they spend their time. Are they drawn and responsive to photographs, conversations, video? Do they share?

OneQuiltingCircle.com

The Patchwork Pearl

Linda’s Personal Facebook

The Patchwork Pearl’s Facebook

Linda’s LinkedIn Profile – b4 SMU

Google +

Linda’s Twitter Page

Pinterest – Needs to be Split

Keyword Searches

• You want to research whether the words you use will generate traffic. These words can be either on a website or a blog. Currently, FB profiles do not effect keyword rank.

• The best keyword search tool is the Google Keyword Tool, which accesses the Google search engines. You will need a Google adwords account to access the Tool.

SEO

• Search Engine Optimization refers to the techniques you can use to get your website found on internet search engines.

• Off page optimization and on page optimization are two primary techniques.

• Off page optimization is link building, when you can get vendors, associations or affiliates to link to you. That gives you credibility in the eyes of the engines.

• On page optimization uses the keywords found in the keyword search.

Google Analytics

• Google Analytics is a way to track visitors to your site.

• Google.com/Analytics• GA will also tell you where your traffic comes

from – so you will know how and where to target your efforts in the future.

• It will also tell you what on your website that has the most traffic – book download, about me, whatever.

The References

General Discussion of Social Media

Social Media Examiner http://www.socialmediaexaminer.com/

Amy Lynn Andrews- http://amylynnandrews.com/

Maria Peagler - http://socialmediaonlineclasses.com/

Epiphanies, Inc - http://www.epiphaniesinc.com/

The Sits Girls - http://www.thesitsgirls.com/

The References

Mari Smith, http://www.marismith.com

Lewis Howeshttp://lewishowes.com/

Yifat Cohen

https://plus.google.com/+YifatCohen/posts

The References

Anson Alexander

http://ansonalex.com/

Amy Porterfieldhttp://www.amyporterfield.com/

The References

To add watermarks to your photographic images, there are a number of tools that are available.

I love this one because it’s free - and fun.

http://www.picmonkey.com/

It’s becoming more and more important to claim your intellectual property – i.e. your photos – as they are posted.