social media & juice plus+
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Social Media Power PointTRANSCRIPT
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MICHELE MILANI SAHMULTIMATE COMMUNICATIONS BOOT CAMP 2011
LAST YEAR, AMERICAN CONSUMERS POSTED MORE THAN A BILLION OPINIONS ABOUT PRODUCTS AND
SERVICES ONLINE - FORRESTER RESEARCH
Social Media & Juice Plus+
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Privacy Issues
Some of us are scared to participate
You have to look at yourself and what you’re doing.
Social Media is about being congruent with who you want to be, and who you actually are.
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What stops people from Participating?
No ones says you have to put things online that are not attractive to you.
These are your choices.
Social media is great for introverts, because they have the time to craft their message – which helps them communicate better.
Time Issues
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Facebook vs.Twitter
Facebook is a network of ‘friends’ you know in person Also has great fan pages, and groups of like-minded
people 500 characters or less
Twitter is a network of like-minded people Not necessarily friends Mini-blog 140 characters or less
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Updates - Variety & Balance & Etiquette
Pictures & Stories of your own experiencesArticles/Links that give people value
Useful articles, Websites that you love, etc. Recipes, Fun Healthy Food Ideas Easier from computer/laptop
Inspirational QuotesStories about your friends
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Content Gold Mine
Facebook fan pages are gold mines of good information.
Find products, brands, organizations that you love Use the content they share to educate yourself and
share with others. In alignment with my image/my brand?
Do you need your own Facebook fan page? Only if you have a product or brand or website Juice Plus Fan Page – http://www.facebook.com/juiceplus
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Engagement & Curiosity
Post Juice Plus content to create interest Don’t Push them, Pull them Not everyday – use instinct
Likes & Comments Like – Support people being healthy, inspirational,
motivated, etc. Comment – When something draws you, want to shout
out!
Engagement is a meter of how well your doing
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Another great content gold mine.
Follow the brands & people you love
Interact with like-minded people.
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Engagement on Twitter
Tweet Variety and Balance of Updates
Retweets vs. @replys Retweet means someone like your stuff enough to
share with their followers @replys means they are showing you something or
giving you a shout out
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Hootsuite makes it easy
Social media management tool to post to Facebook and Twitter from one location
Schedule all your updates once a day/every other day
Consistency Matters, so use Hootsuite to stay consistent during a busy week or on vacation.
Free!
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Communication Etiquette
Be Careful! Find out how customers want to interact.
Best used as one-on-one communication
Good for existing customer follow-ups, not for introductions
Spam filters exist for a reason – don’t spam people and always offer unsubscribe
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The Best Marketing Strategy Ever: CARE – Gary Vaynerchuk