social media is
DESCRIPTION
new presentation I gave to Alaska chapter of Association of Professional FundraisersTRANSCRIPT
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Social Media is...
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OVERLOAD
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Can Social Media help with...
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Taking Action?Volunteering?
Donating?
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Social Media is intimate...
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Conversation
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Social Media is about relationships.
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Sharing NewsRecruiting Friends
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Social Media is...
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Person-to-Person Fundraising
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Top 5 Social Networks (Jan 09)monthly visits:
1. Facebook 1,191,373,3392. MySpace 810,153,5353. Twitter 54,218,7314. Flixter 53,389,9745. LinkedIn 42,744,438
Jan 2009, compete.com
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Facebook reported 26,481,000U.S. members in January 2009.
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The fastest growing segment on Facebook...
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Women over 55
Jan 2009, iStrategyLabs.com
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Facebook users are 45% male,55% female.
Jan 2009, iStrategyLabs.com
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47% of Facebookers are 18-3414% are 35-499% are 50+
29% are teensJan 2009, iStrategyLabs.com
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75% of Facebookers are Cauc.13% Afr. Am.6% Asian5% Hispanic1% Other
Jan 2009, iStrategyLabs.com
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Twitterers are 47% male,53% female.
Mar 2009, quantcast
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47% of Twitterers are 18-3431% are 35-4921% are 50+
1% are teensMar 2009, quantcast
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82% of Twitterers are Cauc.7% Afr. Am.4% Asian5% Hispanic2% OtherMar 2009, quantcast
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MySpace users are 42% male,58% female.
Mar 2009, quantcast
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45% of MySpacers are 18-3415% are 35-498% are 50+
28% are teensMar 2009, quantcast
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69% of MySpacers are Cauc.12% Afr. Am.4% Asian14% Hispanic2% OtherMar 2009, quantcast
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Facebook - $60-$100K (61%)MySpace - $60-$100K (27%)Twitter - $30-$60K (27%)
Mar 2009, quantcast
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Common Nonprofit Tools...
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Direct Mail List
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Phone List
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Email List
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The future is now...
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Social Media Friends, Fans, Followers
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Mobile List
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Avatar List
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Social Media is...
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ConnectionCommunityCreation
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The Old WayStaff-driven
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The New WayPeople-driven
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The Tools
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The Old Waypress releases
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The New WaySocial Media
Releases
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SM Releases are multimedia
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SM Releases are sharable
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The Old Waytelephone trees
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The New WaySocial Networks
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The Old Waydirect mail
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The New WayBlogs and...
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...RSS Feeds
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The Old Wayprint ads
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The New WayFacebook Social Ads
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Facebook Social Ads
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Facebook Social Ads
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Facebook Social Ads
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The Old Wayword of mouth
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The New WayMicroblogs
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But is Social Media good for...
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$$$
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The Old Wayhouse parties
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The New WayFacebook Causes
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Twestivals
202 cities around the world$250,000 USD raised forcharity: water
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Tweetsgiving $10,000 USD raised in 48 hours
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Second Life Fundraising
American Cancer SocietyRelay for Life in Second LifeRaised: L$43,408,587 in Linden™Over $180,000 USD
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The Daniela Project
Goal: $5000Raised: $16,880.60 USD
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Social Media is...
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HERE