Social Media Integration

Kinda Like Watching Iron Chef

Integration ≠ Adding

IntegratingNot Integrating

Continuum of Social Integration©

Phase 6

Continuum: a continuous sequence in which adjacent elements are not noticeably different from each other, although the extremes are quite distinct.

Phase 5Phase 4Phase 3Phase 2Phase 1

Six Phases Self Assessment

1. Personal Integration 2. Team Integration 3. Departmental Integration 4. Divisional Integration 5. Organizational Integration 6. Operational Integration

• On the continuum we have identified six phases that an organization can move through on the way toward total integration.

Phase One - Personal Integration

Phase One Questions

• Do you or any of your co-workers fit this profile?

• Have you approached leadership about starting strategic social media efforts?

• Can you list examples of how social media efforts have benefited your work?

• Is that the Chairman’s real hair?

Phase Two - Team Integration

Phase Two Questions

• Is your organization “testing the waters” of social media?

• Have you been doing more “talking” or “listening” to your social communities?

• If an “Iron Chef” cuts himself, is he really an iron Chef?

Phase Three - Departmental Integration

Phase Three Questions

• Does your organization have a department overseeing social marketing and outreach?

• Do you also have a Social Media Manager or Director?

• OK, Alton Brown (foodie) and Marc Decascos (B-rated Martial Artist)...Really?!

COOL!!

Phase Four - Divisional Integration

Phase Four Questions

• Do you have a Social Media Policy? Have your HR and legal staff reviewed the policy?

• Have you trained departmental staff members in social channel best practices to enhance the reach and influence of your organization?

• Have you created/implemented a social campaign?

Phase Five - Organizational Integration

Phase Five Questions

• Are you executing successful social campaigns with clear ROI?

• Is your staff actively engaged in ongoing social efforts?

• Do you have key personnel managing your individual social channels on a weekly basis?

• Who eats this stuff?

Phase 6 - Operational Integration

Social Influence

Where are you on the continuum?

Get Unstuck

Where would you like to be in 4-6 months?

Bringing It Home

• We want you to take a moment and review the six phases

• Next, we want you to identify where you are at in relation to the six phases

• Finally, determine where you would like to be in the next 4-6 months

Operational Integration

Organizational Integration

Divisional Integration

Departmental Integration

Team Integration

Personal Integration