Social Media Integration: Every property is integrated too the most

prevalent and powerful social media platforms available—Facebook, Twitter and LinkedIn® —to best leverage your resident referrals. They’ll be able to easily promote your properties with positive preset or original messages that can be amplified across different channels for exponential reach.

Social brings word-of-mouth marketing online by tapping into the vast reach of social networks. It enables residents to promote your properties by posting a positive preset message of their choice on social networks like Facebook, Twitter, and LinkedIn®. Not only will you reach hundreds or even thousands of residents’ friends, but you can do it almost instantly. Something that is nearly impossible to achieve using traditional door hanger or flyer referral campaigns

Syndication Marketing: Property advertising on the internet has never been

better. We update and distribute your property photos, room types, floor plans and availability on our

network of the largest national and local internet listing sites—in addition to a free premium listings with

Craigslist one of the top sites. Others include:

Apartments.com ApartmentGuide.com ApartmentSearch.com

Move.com ForRent.com

ApartmentFinder.com

PeopleWithPets.com ApartmentETC.com

Zillow.com RentWiki.com

Frontdoor Zillow Mobile

Yahoo HotPads Back Page

Front Page

FrontDoor Oodle

Military.com Walmart Facebook

BackPage.com ByOwnerMLS

RentBits

Walkscore RentJungle

Campus Avenue Rentenna

AOL Real Estate Zumper Trovit Geebo

Enormo Yakaz

RentMatch Trulia

LiveLovely Craiglist

GDS MARKETING & ADVERTISING

o • Amadeus Instant Marketing

o • Galileo Headlines

o • Sabre and Abacus/Infini Promo Spots

o • Worldspan Accents

o Perot GDS CPG Display

Travel agent commission payment program

Our travel agent commission payment program utilizes the Perot Travel

Agent Commission Service (TACS), a trusted leader in the travel industry.

This program allows the hotel to pay commissions to travel agencies on

those reservations they receive electronically as well as those made

directly through the hotel. This program simplifies the payment process,

reduces hotel workload and aides in increasing customer satisfaction.

• Convenient and easy to use with just one monthly payment

• Consolidated travel agent payments into the agent’s local currency

• Cost effective, eliminating the need to pay outrageous bank fees

• Monthly report of payments and activity

• Reliable service that is trusted by travel agents worldwide

Direct Interface with Travel Ports

Connect to

over 500,000 travel agencies around the world

Affinity and Our Partners provide access to the major Global Distributions Systems (GDS)

connecting your property to thousands of travel agent terminals worldwide.

We utilize the most sophisticated technology available, making our connection to the GDS seamless

next generation. Travel agents can access more accurate and up-to date information on your hotel at

any given time easily and instantly.

A considerable amount of time and investment has been put towards programming this connection

so that real-time updates are made available and accessible to you.

Online Travel Port interface (OTA’s) and thousands more! Note: Online Travel Agencies (OTAs) are the fastest growing segment of the travel industry.

Worldwide 800 Reservation Call Center

24/7/365

Hotel guests still prefer to shop and book hotel rooms by speaking to a real

human being. This is not because they need a price; it is because they are

checking service levels at the hotel.

* Voice reservation services are a core component of your direct sales strategy not

merely an afterthought.

* Conversion rates are the best measure of call center success and should be tracked

and analyzed mercilessly.

* Voice reservation agents are an extension of the hotels sales force and should

be given similar training and incentives as an inside sales force. Hospitality Sales

it’s what we do!

Pay-Per-Click Advertising

We Drive high-value customers directly to your hotel’s to increase bookings with pay-per-click (PPC)

advertising campaigns. We pay only when the consumer clicks on your ad that strategically appears

on relevant websites in example (see below) or based on search engine results. PPC advertising is an

extremely targeted and cost-effective use of your advertising dollars. Marketing the World!

AOL

American Express Travel

Google™ Google Places™

Google Mobile™

Bing™

Yahoo!®

Twitter®

Facebook®

CitySearch®

Foursquare™

YP.comSM

GPS navigation

MerchantCircle

Email Marketing

We stay in touch with your customers and build loyal relationships with strategic Email Marketing. We

have operated fully managed campaign with self-distribution with opt-in by our loyal customers

AIR Guest Rewards tracking With Spot On offers

our frequent Guest free stays & rewards No punch cards. No paper. No problems. Customers earn and redeem rewards by scanning their

SpotOn card or mobile app each time they visit. (Roll out is expected Sept 2014)

Control what's happening at the counter.

Manage our loyalty program from anywhere Message customers with new offers to invite them back Measure results with powerful analytics View an individual’s visits, reward progress, and the best way

to reach them. Auto categorization makes it easy to target offers to specific customers, like your

biggest spenders or those you haven't seen in a while

Boost business instantly with our affiliated loyalty network

Create your own unique offers and send them out immediately; Share with customers via mobile notifications and social media. Track how many people came in to redeem your offers. Create your own unique offers and send them out immediately; no deal sites necessary. Share with customers via mobile notifications and social media. Track how many people came in to redeem your offers.

Bon Voyage!

Stay 3 Nights with direct reservations and earn a Cruise on Celebration’s Bahamas Celebration. Recipients earn a two-night,

round-trip Bahamas Cruise for two adults aboard the award-winning ship. (Taxes and Port Fees excluded)

Getaway Vacation!

Stay 4 nights with direct reservations and earn our Vacation Get Away. The offer entitles up to four people to enjoy three fun-

filled days and two exciting evenings of complimentary hotel accommodations in your choice of one of these top vacation

destinations: (some restrictions apply taxes and service fees not included) Current Locations:

Orlando, Florida

Ft. Lauderdale, Florida

Daytona Beach, Florida

Williamsburg, Virginia

Branson, Missouri

Cape Cod, Massachusetts

Air Reward Members Earn

Hilton Head, South Carolina

Las Vegas, Nevada

Puerto Vallarta, Mexico

Sedona, Arizona

Lake Tahoe, California

Big Island, Hawaii

Upgrades and Rate Discounts Automatically

406 Rivermont Drive, PO Box 122. Sheffield, AL Direct 847-274-1011 Office and Fax 800-880-2374

Affinity Inns & Resort Group is the finest hotel affiliate hospitality BRANDING Company for select service, extended stay and full

service hotels in the United States. Our quest is to achieve excellence for our guests, affiliate members, and investors in the

hospitality industry. This Quest is executed through our commitment to our core values.

EXPECTATIONS

Our mission is to inspire growth of each of our affiliated properties through standardizing hotel operations, marketing and

development, emphasizing an affinity of hotels all working together for the benefit of all. We will strive to become the best of the

best in Guest Satisfaction and Financial Performance for our investors. In everything we will strive for Excellence.

FOSTERING ASSOCIATE DEVELOPMENT

Our mission is to inspire growth of each of our associates through career development, emphasizing teamwork and integrity. We

will foster on internal associate promotion, and consistently provide our guests and fellow associates with a professional, friendly,

and enthusiastic attitude.

ENHANCING INVESTOR RETURNS

Our mission is to ensure your hotel investments will result in investor returns that are consistently amongst the best in our industry.

We will create long-term value through effective management practices, creative marketing strategies, cost efficient standard of

operations, with proactive cost control practices.

CONTRIBUTING TO OUR COMMUNITIES

Our mission is to participate in the continuous improvement of our local communities and preservation of our environment. We will

recognize the impact we have on our local communities and take pride in our involvement as leaders and citizens.

Affinity Sales Video http://animoto.com/play/LZCkzl9jbgOT6WAonhsvVw