social media insider tips
TRANSCRIPT
Small business owners work hard engaging with customers on social media, but how do these platforms
work hard to help you support your business?
Know about Facebook, Foursquare & Twitter what their need - to - know tips are to make the most of their
platforms.
SOCIAL MEDIA INSIDER TIPS
2. KEEP IT BRIEF
Try to keep posts short.
Aim for between 100 - 250 characters as they generally receive 60% more likes, comments or shares.
1. UPDATE FREQUENTLY
A business should typically update their Page 2-3 times per week.
Experiment with different posting timed to see when your audience engages best by checking the number of likes, comments & shares per post in Page Insights.
Additionally, you can also look at metrics for how many people saw your posts & how many talked about it with their friends.
3. USE VISUALS
Keep your content relevant to your business & try to be visual.
Videos, picture & photo album receive 100%, 120% & 180% more engagement respectively.
5. BE PATIENT
When running Facebook offers, provide a few days of leads-time before the sale ends.
You need to leave enough time for post to both reach your fans & their friends.
4. CREATE UNIQUE OFFERS
If you run a brick and mortar business, try using unique Facebookdiscounts & barcodes in your Facebook offer that customers can claim & redeem in-store at check out.
This helps track how many customers claimed & redeemed your offer at your business
2. USE HASHTAGS
Reference popular & applicable hashtags in your Tweets so your messages have greater reach beyond just those who follow your business
1. LISTEN TO CONVERSATION
Before you start tweeting, listen to the conversations that are already happening.
Find relevant keywords or hashtagsto see what's popular in the Trends box on the left-hand side of the Home & Discovery tabs or Search for them in search box on top of the page.
5. PROMOTE YOUR BUSINESS
Promoted Tweets are easy way to amplify your message with potential followers or promote your deal, event, product or service.
3. BE CONSISTENT
Developing a Tweet calendar can help provide a weekly cadence when creating Tweets that let followers know what to expect from your business.
Updates are displayed on your venue when users check in at your business.
4. CREATE EXCITEMENT
A countdown on Twitter can be successful & simple way to build excitement, awareness & momentum for product launch or event.
Each day can include a different behind the scenes Tweet, such as photos about how the product was made or the progress of event organization.
2. LIST YOUR HOURS
Remember to specify your hours of operation.
When people search for places to visit, Foursquare will let them know if your business is open or closed.
1. CLAIM & UPDATE YOUR LISTING
Claim your listing & make sure that all the information - such as the spelling of your business name, phone number & website Url - is accurate.
Quite often, a customer has setup the profile of a business, but listing unmanned by business itself.
FOURSQUARE
FOURSQUARE
5. PROMOTE YOUR OFFERS
If you decide to offer a special offer promote it on all social channels and at your physical location with Foursquare's printable window sign displays (available on their website).
3. USE LOCAL UPDATES
If you want to share updates about your business avoid leaving tips on your own listing since this is a place for customers to write recommendation about your business for other users.
Instead, use Local Updates, a tool within platform that allows you to tell customers about timely news, events, sales & discount or news items.
Updates are displayed on your venue when users check in at your business.
4. OFFER CLEAR REWARD
Be sure to identify your "offer", if you're running special.
Just note that Foursquare does not allow businesses to run specials where customers must call for more information, that only include a 'welcome' or 'have a good day' message, or offer a physical reward like a high five or a hug
