social media in the workplace: risks and opportunities

WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER

Agenda

Introductions

Social networking today: what’s going on at work?

Getting to know your social networkers

Seizing opportunities to enhance compliance and ethics

2


Nick Fetzer, Assistant Director, Program Development

Ingrid Fredeen, JD, Vice President, Ethical Leadership Group - NAVEX Global

Andrea Falcione, JD, CCEP, Managing Director, Risk Assurance - PwC

Introductions

About the ERC: Non-profit organization; est. 1922

Advances high ethical standards and practices in public and private institutions

Key activities: Identify drivers of good conduct in business

Support companies seeking to improve ethics cultures

Educate policymakers about drivers of good conduct

3


Sponsors of ERC’s 2012 NBES-SN

4


ERC’s National Business Ethics Survey® Longitudinal study; seven since 1994

Workplace ethics from employee perspective

National benchmark on state of ethics in U.S. workplaces

The 2012 NBES-SN surveyed 2,089 American employees The margin of error is +/- 2.1% at the 95%

confidence level

Social Networking: New Risks and Opportunities at Work

5


75% of U.S. employees belong to one or

more social networking sites.

Everybody’s doing it!

6

Source: ERC’s NBES-SN 2012


… Social Networkers Closely Mirror the Overall U.S. Workforce

The similarity also applies to gender, management level, education, union status and

compensation status.


7


Definitions of Social Networkers


8


9


How Much Social Networking is Going On?


10


And With What Frequency?


11


Which Employees Are Engaging in Social Networking at Work?



Active Social Networkers Pose Risks

12


Active Social Networkers: Very different ethics-related work experiences

13

ASNs US Employees

Observed misconduct 72% 56%

Reported observed misconduct 73% 66%

Experienced retaliation for reporting misconduct 56% 18%

Source: ERC’s NBES 2011


Source: PwC State of Compliance 2013 study

Social Media Risk is Real But Not Prioritized

14


The Ups and Downs of Active Social Networkers


15


Employees are engaging in social networking at work

Increasingly, it’s how business gets done

Stopping it is not feasible

They don’t need your network or computers to do it! They have smartphones

and tablets that can access the internet

Their devices are small and portable

Stopping the Tsunami

16


Stopping the Tsunami


17


■ Does your organization have a policy on social media use?

1. Yes, we have a dedicated policy

2. No

3. No, but we mention social media use in other policies

4. Not sure

Polling Question

18


Social Networking Policies = Increased Mindfulness

19

Social Networking Policies = Increased Mindfulness



Policy Best Practices

■ Don’t manage social media risks in a silo

■ Create a true custom policy for your organization; don’t just use a policy off the internet

■ Be realistic about the rules

■ Understand the legal landscape

■ Update your policy regularly (every 6 months)

■ Get legal advice


Policy Disconnect Is Concerning

■ There is a significant gap in policy awareness

NBES-SN: 32% of employers have policies

PWC: 72% of employers have policies

■ Employees are less likely to say they have policies than employers.

■ A policy is not effective unless it is well communicated.


Does your organization train employees about social media use and risks?

1. Yes, we have a dedicated training course 2. Yes, we have burst or awareness materials 3. Both 1 & 2 4. No 5. Not sure

Polling Question

22


23


Training Reduces Risky Behavior


Training Best Practices

Select the right method (Live, eLearning, blended)

Make it continuous

Refresher training

Burst Training (periodic 5-7 minute reminders)

Compliance communication materials

Company intranets

Redistribute key policies via training program

Make it engaging

Scenario-based

Realistic (contemporary) issues and stories

Focus on behaviors not the law

Not overly legalistic – make the content accessible

http://cdn.elt.com/courseware/standard/navexglobal/mcp/launch_nvglobal.htm?configDoc=../ecoc4_custom/_demo_branching_11/demo_branching_11_config.xml&moduleid=1&sceneid=1&pageid=1&trackMode=disabled&baseColor=492480&trackMode=disabled&opProfile=demo&bypassTechCheck=true


Significant missteps are happening in HR and recruiting: • Profiling • Third party recruitment practices LinkedIn • New connections = leak of

confidential information • Endorsements = job search • Endorsements destroy your

reference policy • Email notices continue long after

you have left your company • Resume fraud and material

misrepresentations

It’s Not Just Facebook & YouTube

25


Have you incorporated social media or collaborative learning into your ethics and compliance program?

1. Yes.

2. No.

3. Not sure.

Polling Question

26


Current Use of Social Media in E&C Programs

Source: PwC State of Compliance 2013 study

27


Common concerns and challenges Too risky

Would take too much time

Hard to control the conversation

Not sure what to try

Not sure how to get people using it

Barriers To Using Social Media

28


Used with permission by the ECOA

What is Social Media, exactly?

29


30

How Can We Use Social Media to Our Advantage



31


Companies can learn from social

networking employees to get a

better picture of what employees

do and how they communicate.

Engaging social networkers will ultimately help:

Enhance the company’s reputation

Strengthen employees’ ethical

performance

Create a closer relationship between

company and employees


32


Texts Campaigns Blogs

Videos Polls Social networks

What about Ethics & Compliance?

33


Polling Question

■ Would you like more information or someone to contact you from: (choose all that apply)

ERC

NAVEX Global

PwC

Questions

Nick Fetzer Assistant Director, Program Development

Ingrid Fredeen, JD, Vice President, Ethical Leadership Group - NAVEX Global

Andrea Falcione, JD, CCEP, Managing Director, Risk Assurance - PwC