social media in the workplace - exporh - philip calvert

8/19/2019 Social Media in the Workplace - EXPORH - Philip Calvert

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SOCIAL MEDIA IN THE

WORKPLACE

Philip Calvert

Founder o LieTal! and So"ial Media

Mo ving be yond

your sales and

marke ting teams


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@philipcalvert

www.linkedin.com/in/socialmediaspeak


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TalkBook slide here

For your copy of these slides, visit

gettalk.at/eporh


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Five phases of !ocial Media in the"orkplace

E%ER&O

NE


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E%ER&O

NE

NO ONE


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E%ER&O

NE

NO ONE A FEW


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E%ER&O

NE

NO ONE A FEW

E%ER&ONE

INTERN

AL


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E%ER&O

NE

NO ONE A FEW

E%ER&ONE

INTERN

AL

E%ER&ONEE%ER&WHE

RE


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#ongratulations $ you%vegot the

&ob' But(


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#ustomers will highlight

your shortcomings


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)planefood


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++ of consumers -rst choice route tocontacting brands is !ocial Media.ielsen0


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1ight hours later(


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#ustomers want 2epect3

a conversation with you


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"hen companiesengage and respond

to customer servicere4uests over !ocialMedia,

those customersspend 56 to 76

more.

Bain 8 #ompany0


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9dults use their mobile

device 5:7 times aday.

;? times a day.

psos#onnect TouchAoints !urvey56;<


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device '() times aday.

;? times a day.

psos#onnect TouchAoints !urvey56;<


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device '() times aday.

;


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?


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! i l M di ll b t


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!ocial Media $ all aboutMarketing

• To listen

• mprove knowledge

• !hare best practice

• Thought leadership

• etworking/Celationships• !earch engines/traDc

• #ollaboration

• 1ngage

• #omment/share epertise

• 9dd value/contribute todiscussions

! i l M di ll b t


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• To listen





• #ollaboration

• 1ngage



• #ement relationships

• Brand loyalty and buEE

• #ustomer service

• dentify inuencers

•

Aromotion/!ales• dea feedback

• Build #ommunity

• !how a human face

• 1vents

• AC

• Cecruitment

• 1mployee engagement

! i l M di ll b t


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• To listen





• #ollaboration

• 1ngage



• #ement relationships

• Brand loyalty and buEE

• #ustomer service

• dentify inuencers

•

Aromotion/!ales• dea feedback

• Build #ommunity

• !how a human face

• 1vents

• AC

• Cecruitment

• 1mployee engagement T R - S

Building Trust with !ocial


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Building Trust with !ocialMedia

Gandle feedback in public1ngage regularly $ be friendly'

Hse 1ducation as a diIerentiatorGumanise your brand

Trust your people

#reate #ommunity


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Gumanise yourbrand


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“ O u r g r e a t e s t a s s e t i s o u r S t a f ”


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Trust

yourpeople


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So"ial Media identi/in$ 0rand


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So"ial Media . identi/in$ 0randA12a##ador#

• Jood communicators

• They Kget% the ob&ective ofthe Brand and cancommunicate it

•

They evangelise the brand• !trong sense of

Mission/Lision

• #onsistent in behaviours

• Factually accurate in

communications• #an handle pressure,

including argumentativepeople

• Celaed and friendly $ but

get things done

• They Kget% and use !ocial Media

• They are open and supportiveonline

• They know the dangers

• They can tell stories

• They are trustworthy• 9t ease with all levels of

Management $ internally andeternally

• They know competitors%products

• een to give feedback on ownperformance

• FiEEing with ideas and 4uickwitted

NFeed your -shO


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NFeed your -shO

!ocial MediaP 1ternal


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!ocial MediaP 1ternalBene-ts

• Guman face

• !ales and Marketing

• Aress and AC

• #ustomer !ervice

• etworking

• Celationship building

• Qistening

• #ommunity

!ocial MediaP nternal


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!ocial MediaP nternalBene-ts

• 1mployee engagement

• #ollaboration – Qocally and

internationally

• Qearning• !ports and !ocial

• Jeneral information

• #learer communication

• magery

• Jet to know people

• Transform processes

• Fast answers to4uestions

• Aroduct development

• 1mployers can listenand learn

• Fewer emails andfewer meetings'

• Rocument store

• deas

• Fun


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#hris Qaping,

#1S


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Geavy usersP 56Sccasional usersP +6

nfre4uentP


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9!9before

AowerAointin ;:;


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H f Qi !t i


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Hses for Qive !treaming

• Aroduct launches• #ustomer engagement

• Training

• 9nnouncements

• #onferences and 1vents

• Meetings

• Aeople who are oI site feel involved


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Uace Qarke is Ktransported% 7666 kilometres to a hospitalwhere his wife

is giving birth. Ge eperiences the birth in +:6=degree


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Ro%s and


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Ro s andRon%ts

Do3

• Gave a !ocial Media

policy 8 involveemployees in it

• Train employees

• 1ncourage openness

and authenticity• Qead by eample

• Ceward engagement

• Track progress

Don4t

•Force employees toget involved

• 1pect employees tobe !ocial Media

eperts• mpose too many rules

• Jive up

• Relay'


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TalkBook slide here

F f th lid i it


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TalkBook slide hereFor your copy of these slides, visitgettalk.at/eporh

social media in the workplace - exporh - philip calvert

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