social media in the real world: the pros, the cons, and what it's like
Post on 13-Sep-2014
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DESCRIPTION
Presentation on social media careers. How to break into the industry, what you're up against, how to separate yourself from the competition and examples of social media tactics that have worked.Slide two link to YouTube video: http://www.youtube.com/watch?v=lFZ0z5Fm-NgTRANSCRIPT
Social MediaIn The Real World
The pros, the cons and what it’s like working in social media
Presenter: Lisa DiVirgilio, MSSocial Media Strategist, FOX 40 WICZ-TVOwner, social design PR
What Businesses Are Scared Of
•Losing control
•Invoking negative conversation
•Not being taken seriously
•Not reaching a niche fan base
•Spam, loss of authenticity
•Wasting time
Coaxing Businesses Into Engaging
•Instant feedback
•Relationship building
•Opportunity to create community around brand
•Opportunity for special offers to build loyalty
•Facebook as a search engine for young demographic
•YouTube replacing DIY books, DVDs, tapes
•Twitter becoming entrepreneurs’ database
•Cut down on travel time, expenses and employee training
•Always use real-life examples
Measures Of SuccessAlways ask: What is the business looking to get
out of social media?
•Top Of Mind Awareness
•ROI
•Expert Voice
•Facebook Insights
•Twitter Interaction
•LinkedIn Recruitment
•Social Media Analytics Tools:•CisionPoint•Trendrr•MAP
Jobs In Social Media
•Community Manager
•Strategist
•Advisor
•Digital Planner
•Online/Web Producer
•SMM Sales/Advertising
•Consulting
Average Salaries
Varies greatly depending on industry and location:
Low market media company: $22,000-$30,000/year
Medium-sized media company: $32,000-$45,000/year
Large-sized media company:$46,000+
Usually make significantly more working for a company or public relations firm in the social media/marketing division versus working for media
Jobs In Social Media Are they worth it?
•Working in a media revolution
•High risk, high reward
•Paving the way for most companies
•Entrepreneurship without the risk
Where To Find Jobs In Social Media
jobs.mashable.com
www.journalismjobs.com
www.tvjobs.com
www.higheredjobs.com
www.linkedin.com
How To Get Started
Be a part of and active on as many social networks as you can be responsibly
Have a portfolio with concrete results in numbers – professional or personal
Intern, intern, intern
Ask to do social media at your current job regardless of your position