social media in higher education
DESCRIPTION
Presentation for the EUVIRNA: European Training Network on (+)RNA Virus Replication and Antiviral Drug Development on the 4th February 2014. Presentation by professor Manuel Sintubin (with the input of professor Tim Smits).TRANSCRIPT
Social Media in Higher Education
@ManuelSintubin@TimSmitsTim
WHEN I WAS A PHD STUDENT …
DECISION FACTORS - - CHOICES
PersonalityMotivationResearch UnitDiscipline“Legal” IssuesTime
FacebookLinkedInTwitterYammerGoogle+ResearchGateAcademiaGoogleScholarSlidesharePinterestTumblrYoutubeWordpressBlogger
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
Most social media need a momentum, so investment should be substantial
Possible work-around: Invest in an institutional account (research
unit; third party) while still being invididually identifiable
Create an account and redirect to more active media (to claim an accountname; not always a wise option)
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
mensenkennis.be
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
http://theeconomyofmeaning.com/
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
You have FOUR potential goals: Research Education Public service Career
Serve multiple goals, increasing the return
Direct the return to yourself (but be loyal to your current employer, cf. in a publication)
early career scientists
WHICH SOCIAL MEDIA?
Many social media potentially serve multiple goals; Much depends on how you use them
Research Education Public Service Career
Facebook Twitter LinkedIn Google+ Youtube WordpressBlogger
Pinterest Google ScholarResearchGateAcademia
Slideshare
Search Engine Optimization – Public Relations – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?
www.jmir.org/2011/4/e123/
Eysenbach, G. 2011. Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact. J Med Internet Res
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
Education Increased student involvement; insights & social
media contacts as bonus material
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
Education Increased student involvement; insights & social
media contacts as bonus material
Public Service Outreach; valorization
CAN THE RETURN ACTUALLY BE POSITIVE?
taptoe.wordpress.com
EOSweetlogs.scilogs.be
EOSweetlogs.scilogs.be
CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
Education Increased student involvement; insights & social
media contacts as bonus material
Public Service Outreach; valorization
Career Portfolio (extra & intra-academic); network
A BLOGGING & TWEETING PHD STUDENT
BLOGGING & TWITTER: THE A-RECIPROCAL ADVANTAGEOpinion – Research - Education
TWITTER – MICROBLOGGING
TWITTER - OPINION
TWITTER - EDUCATION
http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education https://storify.com/TimSmitsTim/strategy-papers-kuladv-2013
TWITTER - RESEARCH
TAKE-HOME-MESSAGE
Choose wisely No need to include every social medium or to invest equally in all chosen
Build an identityProduce identifiable contentCross-reference your accounts
FROM BIBLIOMETRICS …
FROM BIBLIOMETRICS TO ALTMETRICS
LINKS …
General http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/http://www.nadinemuller.org.uk/musings/academia-and-social-media/Identityhttp://mashable.com/2013/10/03/social-media-profile-photos/http://www.lannoo.be/altijd-naakt Twitterhttp://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-social-media-universitieshttp://savageminds.org/2013/05/08/the-academic-benefits-of-twitter/http://blog.smu.edu/cte/2013/11/12/twitter-for-academics/http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on-how-to-get-involved-with-twitter/http://deevybee.blogspot.be/2011/06/gentle-introduction-to-twitter-for.htmlBlogginghttp://deevybee.blogspot.com.au/2013/12/the-impact-of-blogging-on-reputation.htmlhttp://nearemmaus.com/2013/09/06/5-reasons-students-shouldnt-blog-1-public-reputation/http://hadibeenareviewer.wordpress.com/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/https://pubpeer.com/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/30/three-strikes-and-a-blog-hartley/http://deevybee.blogspot.co.uk/2013/03/blogging-as-post-publication-peer.html
