social media in fanta case
DESCRIPTION
Show how we can exploit the fast growing social media and show the advantage over microsite in ads campaignTRANSCRIPT
TCV Media Co,Ltd.,Social Network Mining
Content
• Why SNS (social network service)?• Standalone Micro site vs SNS• A brief about 2 big players: Facebook and
Zing me• How can we mine them?• Some SNS ideas for Fanta• Benefit and cost estimation
Social Network Services (SNS) is a global trendEveryone joins internet nowaday will take part in one or more SNS:Photo, video uploading, make connections with friends, playing games...
The buzz will speard out very quick in communitynew tool was born: viral marketingUsers in SNS become strong communication force, even stronger traditional media like TV
Why SNS?
Standalone Micro site vs SNSStandalone micro site: traditional in online marketing
One way communication: broadcast information to users, hard to process feedback
If we don’t advert the site, no one knows! We lost money in advertising
Many heard the ads, but few stick with the site (see the funnel)
Micro site is a shop, the brand has to find and attract its customers with many efforts
No built-in communication tool like fan page, forum. Burn efforts on these things.
Onewaycommunicatio
n
Standalone Micro site vs SNSSNS apps: modern online marketing
Engaging the consumer in a conversation, hence building trust and authenticity in a low trust world.
Using viral marketing “word-of-mouse”: from 1 seed to swamps of users (see the funnel)
SNS has many users, it seem like a big market and the brand is on shelf
Built-in many communication tools: instant messenger, bulletin board, fan page…
Conversation readyWord-of-mouse
Standalone Micro site vs SNSWe no need to build a market to sell a thing, just bring it to sns supermarket and product sells itself
A brief about 2 big players in Vietnam: Facebook and Zing me
How can we mine them?
SNS Fan page:Build free fan page and make event aroundSNS Group sharing: Build bulletin board for sharing information about productViral marketing through special content: Make funny clips…then let it run in networkSNS Apps: Build “hot” apps on SNS platform relate to product and give the message
Some sns ideas for FantaThe treasure map of lifeShaking for luckyOpen the mystic bottle (or the can)
Some sns ideas for FantaThe treasure map of life
User click on the map to find the treasure, and publish on their feedIf they find the FANTA can on the map, they will get the promotion gift from FantaBuilt-in bulletin board, Fan page for the apps
When publish the feed always carry the brand, increase brand awareness for Fanta
The feed demo:
Some sns ideas for FantaShaking for luckyUsers click and drag the can (or the bottle) of FANTA When time out the water come out show the number of luckThe bigger number users get, the more lucky when will haveIf users get the promotion number, they will get the promotion gift
When publish the feed always carry the brand, increase brand awareness for Fanta
The feed demo:
Some sns ideas for FantaOpen the mystic bottle (or the can)Users found a mystic can name “fanta” , they click to the can (or bottle) to open the can.They will get random lucky gift from mystic canIf they get special gift, they will get real promotion giftWhen publish the feed always carry the brand, increase brand awareness for Fanta
The feed demo:
Thank for your time!