social media in context
TRANSCRIPT
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Social Media in ContextJonathan Jacobs
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Where are we at
• 1st Workshop of its kind for Tourism• Need identified• JAMMS feedback• Own Successhttp://youtu.be/sIFYPQjYhv8
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You are here
Social Media
Strategy
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"brands are now becoming conversation factors where academics, celebrities, experts and key opinion formers discuss functional, emotional and, more interestingly, social concerns."
Simon Clift CMO Unilever
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What is your intention?
• “Know what the intent of your social media and networks will be.
• Are you hoping to improve awareness and open communication about your organization?
• Are you looking to reach new markets and open channels for sales or membership or market adoption?
• Are you hoping to use these tools as collaboration platforms?
• Are you making informational products?” Extract Social Media and Social Networking Starting Points Chris Brogan
• OR Do you just want more friends.........
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Some ConceptsFacebook is a social networking website — a gathering spot, to connect with your friends and with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.
The Twitter site's fundamental question is “what are you doing?” This can be, in its most simplistic form, a one or two word answer, but when developed this is a tool that lends itself to developing understanding and potentially starting collaboration.
LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking
(most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
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Yammer is a microblogging service launched in September 2008. Like Twitter, it allows users to post updates of their activities, follow others' updates and tag content. This is company specific – users with the same email form a group. Facilitates internal discussion.
MySpace-a social networking website launched in 2003,owned by Fox Interactive Media.The contents of a MySpace profile are:Moods,Blurbs,Blogs,"interests" section,"details"section.It also has the possibility to upload music,photos and receive comments from other users
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podcast - An audio programme in a compressed digital format, delivered via an RSS feed over the Internet to a subscriber and designed for playback on computers or portable digital audio players, such as the iPod; To deliver (audio) via an RSS feed over the internet to a subscriber
A blog is a website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts
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Who is my audience?
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Stats
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Where does my market sit?
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Start the Conversation – Social Media is not direct Selling
• How? – tagging, blogging, podcasting, status updates, group comments
• Get the right tools• Consult an Expert• Integrate as part of an already Marketing
Strategy
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• TweetDeck• Mashable.com• RSS
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Find us - Linkedin – Lets talk Tourism South AfricaFacebook – TEP Western CapePresentation available on my Linkedin PageEmail – [email protected]