social media in business today
DESCRIPTION
Social Media Selling - Today companies must master and advertise on the most powerful social media networks! Online marketing is where it is all happening right now. And if you not online you are basically dead - word of mouth is online, you no longer tell what your company is all about, your fans have this power. You stuff up and everybody will know about it. So start monitoring the conversation about your brand and product online, it's your e-reputation which is at stakes. For more info visit www.pageadministrator.comTRANSCRIPT
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 1
Social Media For Business 2013
Presented by
www.pageadministrator.com
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 2
Social Media For Business 2013
OUR SERVICES
• Branding • Marketing • Search Engine Optimization (SEO) • Social Media Management • Social Media Marketing • Social Media Optimization (SMO)
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 3
Social Media For Business 2013
SEO
Blog
Targeted Email
Marketing
Website & Landing Pages
SMO & Viral Marketing 1. LEAD GENERATION
2. CLIENT ACQUISITION
3. CLIENT RETENTION
THE ONLINE MARKETING PROCESS
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 4
Social Media For Business 2013 Uhmmm 2013...
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 5
Social Media For Business 2013
WHY IS SOCIAL MEDIA SO IMPORTANT?
“Social Media has overtaken porn as
Activity on the Web”
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 6
Social Media For Business 2013
“Digital marketing
budgets are projected to exceed offline budgets for the
1st time ever in 2012.” Source: Social Examiner Report 2011
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 7
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 8
Social Media For Business 2013
It is simply a Two Way Conversation
You need to LISTEN & ENGAGE with your FANS & FOLLOWERS
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 9
Social Media For Business 2013
“According to
there are + 340 of social
media sites excl. Dating Sites.”
So how many are out there?
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 10
Social Media For Business 2013
The Top Social Media Sites:
• Your Professional Network
• Facebook Your Personal & Business Network
• Your Geo-locator Network
• Twitter Your Free SMS Network
• Your Video sharing Network
• Google + Your Circles Network
• Your Virtual Pinboard Network
• Instagram Your Photo sharing Network
• Blogging – WordPress – Tumblr - Blogger
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 11
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 12
Social Media For Business 2013
• 1 Professional Joins LinkedIn Every Second
• 187 Million Professionals On LinkedIn to date and growing
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 13
Social Media For Business 2013
• Businesses who are serious about growing their network and getting introduced to the right people.
• Create an industry group and company page which you can manage and engage with potential clients.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 14
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 15
Social Media For Business 2013
1,000,000,000 Billion Users
3 Billion clicks I LIKE a Day
50 % of which are online at any given time
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 16
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 17
Social Media For Business 2013
There are 311,840 Facebook Users in MAURITIUS
that is 1/3 OF THE POPULATION & GROWING STRONG
41,399,720 Facebook Users in INDIA
30,470,400 Facebook Users in UK
23,545,120 Facebook Users in FRANCE
22, 123,660 Facebook Users in GERMANY
SOURCE- http://www.socialbakers.com/facebook-statistics
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 18
Social Media For Business 2013
Internet Usage / Age Group in Mauritius
36%
26%
11%
10%
9%
5%
2% 1%
18-24
25-34
16-17
35-44
13-15
45-54
55-64
65-70
Source: Socialbakers.com
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 19
Social Media For Business 2013
FACEBOOK REPORTS – Analytical & Quantitative
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 20
Social Media For Business 2013
A NEW BRANDING EXPERIENCE
Source: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 21
Social Media For Business 2013
http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 22
Social Media For Business 2013
• Here are some great online sources:
• https://www.facebook.com/business
• http://www.insidefacebook.com/category/business/
• http://socialmediatoday.com/node/1454711
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 23
Social Media For Business 2013
FOURSQUARE
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 24
Social Media For Business 2013
•Around 15 million people worldwide •Over 1.5 billion check-ins, with millions more every day •Over 600,000 Businesses are registered
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 25
Social Media For Business 2013
Helps geo-locate your retail store
• Customers are walking around town searching on their Smartphone where is the nearest restaurant or pharmacy?
• Where do they look? on Foursquare That’s why you should be on it
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 26
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 27
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 28
Social Media For Business 2013
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 29
Social Media For Business 2013
paid KIM KARDISHAN $25K a TWEET!
RESULT: It drove 40,000 people to the Armani website in less than 24 hours.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 30
Social Media For Business 2013
DELL: Used Twitter to create
and booked $3 million in revenue in one year
from Twitter postings.
RESULT: Dell has over 1,543,201 followers to date on Twitter. Although they are only following 37, they are known as a value provider.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 31
Social Media For Business 2013
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 32
Social Media For Business 2013
3.5 hours Per Week*
Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/
2.9Bn
hours Per month collectively **
Is the 2nd largest search engine after Google
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 33
Social Media For Business 2013
Viral examples:
2 weeks ONLINE VIEWS 85,316,893
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 34
Social Media For Business 2013
Why Google is the preferred Online TOOLS? 1. Google.com
2. Gmail
3. Google Docs
4. Google Maps
5. Google Earth
6. Google Search +
•400,000,000 Users
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 35
Social Media For Business 2013
•20,000,000 Million users •Gender 31.8% Male & Female 68.2% •Av age 27.4 % are 25-34 •Av Annual Income $100,000.00 •50% of users have kids •Av Time spent 15.8 minute vs 12.1m Facebook
Source: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 36
Social Media For Business 2013 Photo Sharing
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 37
Social Media For Business 2013
Why get your staffs or fans to use Instagram
• The service allows you to Take a Photo via their Smart phones, apply a Digital Filter and Share with their friends and the other 20,000,000 Users.
The best features: 1. Location Settings 2. Editing Photos 3. Tagging Friends
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 38
Social Media For Business 2013 Blogging is the key to Article Marketing
• Content is KING
• Google Ranks the most relevant Websites, Landing Pages, Blogs and Social Business Pages.
• SMO & SEO works with Fresh Content
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 39
Social Media For Business 2013
The Question is do you have a Strategy?
“Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.”
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 40
Social Media For Business 2013
“In fact, in 2011, 62% of consumers used
social media for customer support!
Approximately 95% of fan-written Facebook
wall posts go unanswered.” Source: Social Examiner Report 2011
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 41
Social Media For Business 2013
Case Studies Prove ROI based on:
• Sales
• Shorter Sales Cycles
• New Leads
• Improved company operations
• Innovations that resulted in a better way to do business
Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studies-prove-roi/
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 42
Social Media For Business 2013
THESE 4 SOCIAL MEDIA CASE STUDIES PROVE HIGHER CUSTOMER SERVICE & ROI
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 43
Social Media For Business 2013
Used one of the most popular and basic functions on Facebook, Tagging Pictures and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world
RESULT: 15% lift in sales
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 44
Social Media For Business 2013
has over 1.6 million fans on their
Facebook page and a staff of 20
to engage, manage conversations
and, when appropriate, encourage sales.
The company trains and educates this team.
RESULT: Surveys show best customer service ratings while also delivering some of the company’s highest sales per employees.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 45
Social Media For Business 2013
22,000 fans of Cadbury Wispa
petitioned the company on
Facebook to bring back the
discontinued chocolate bar
RESULT: Cadbury released 40 million bars and sold out in 18 weeks, a rate of 4 per second
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 46
Social Media For Business 2013
TOURISM QLD: In 2009 Tourism QLD and its
Ad Agency planned a social media campaign to
reach 400,000 people.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 47
Social Media For Business 2013
RESULT:
• 1 Million views in two days
• 1100 TV hits in the US
• 336,000 fans on Facebook
• 3700 followers on Twitter
• 6.7 Millions hits on the website
• $11Million worth of exposure
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 48
Social Media For Business 2013
There is no magical recipe for a successful social media marketing
It takes the right TEAM
A careful mixture of simple
and valuable elements
which needs to be present
before,
through
and after the
implementation.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 49
Social Media For Business 2013
DO YOU HAVE
ANY
QUESTIONS?