10 trends to noteDamian Radcliffe > @damianradcliffe

March 2016

Social Media in 2016

1. Varying levels of take-up

2. In the US most online adults on social

3. Led by young people

4. …And Facebook

5. FB has higher reach + frequency of use

6. Driving new publishing methods on FB

7. And other platforms"The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz

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Buzzfeed gets:

• 50% referrals via mobile• 75% via social BBC News Video on Instagram

8. But we see demographic differences

9. Incl. users repurposing networks

10. Plus new ethical dilemmas

Who would be a publisher?

Increasingly connected world

Disruption of traditional business models

Audiences not paying for online news

Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.

Potential Impact

Smartphones are changing news consumption. How do you get – and keep – audience attention?

Can innovation from legacy media operators be fast and good enough to compete with the disrupters?

How do I best work with disrupters given the indirect way (search, social) audiences find content?

And finally… Can I make it pay?

Questions for Industry