social media in 2012 by jez jowett for fanographie
DESCRIPTION
A keynote presentation given in London at the Fanographie conference on the topic of trends and predictions for 2012 in sports and entertainment. The presentation looked at where we have come from, to where we will be going, particularly in this Olympic year.TRANSCRIPT
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Social, Sport & EntertainmentWhat next in 2012?
#Jezmond (400 SoMe campaigns, 2billion engagements)
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Tomorrow is HereSays almost everyone
“Social media is the on-going conversation of the planet.
As time goes on, it is my home on the internet.
It is my home page, the place where I spend the most time.
It is where I do business. It is where I hang out with my friends.
It’s where I find out about new movies, television and products.”
Kurt Sondregger, VP Marketing, Ploom, 2008
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Hi,
Jez here. I love Travis - I hear they are doing a live gig from Boston tomorrow night at 2100GMT that is going to streamed on AOL Live and then available on DVD
Jez
Social conversations since 1999Using the internet
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FUCK OFF YOU MARKETING TWAT.This is a forum for fans not sales!
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Earned media could not be boughtFans and passions first
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Hi there, Marketing Twat here. Thought you might like to know that Travis are doing a gig from Boston tmw night at 2100GMT on AOL Live
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Earned through ‘value exchange’Honesty, personality, content, relevance.
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Thanks for the info! :-)
Conversation leads to relationshipInfluencer + social currency
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Quickly up to yesterday…The $15k Mexican Tweets
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1. Content is ElvisContent fuels conversations
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2011 sport clips & viralsSport + WOW factor (or humor) = entertainment
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http://www.youtube.com/watch?v=vt4X7zFfv4k
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2011 most viewed clipHow far will a fan go ?
10http://www.youtube.com/watch?feature=player_embedded&v=smtROJs-8BU
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2. Conversations always onConversations around content
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3. Power of CommunitiesContent & conversations communities
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4. Connectors & InfluencersWOM and genius
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5. Technology FascinationWhat the toys can do
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1. Social media confidence
✔
2. SoMe analysis and science ✔
3. Smartphone penetration & free wifi
✔
4. Stories and events worth sharing
✔
2012 A World Record Year?The year of Sports and Entertainment
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Social Media 2.0 Beyond Fans and Likes with engagement scores
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Social Media Strategy & Commitment Not just tactics
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Sports Social SubscriptionsFans using micro-payments or credits
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Sports & Technology & Social SharingReal time, live from and interactive
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The Social Olympics 2012Record Breakers
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Location Based EntertainmentCheck in and win.
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Live Events Get GreenerCarbon neutral, sustainable, fun recycling.
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Social-CommerceThe High St on Facebook
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Digital ConciergesYour own social PA. The new ‘Chief Listener’ job title
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Million Dollar BloggersSyndication and retreating
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Digital Amnesty DaySwitch off, have a conversations, face to face.
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