social media happenings: what if, what matters, why now?
TRANSCRIPT
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-SOCIAL MEDIA-What If, What Matters, Why Now?
Monday, January 19, 15
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MEET ELIZABETH, THE 02’ MERCURY...
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What If?
Someone says something bad...
We were active?
It’s just a fad, like Newspapers, Television, and Breathing?
We ignore it...it’ll go away, right?
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Meet Holly’s Oil, Maine
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Icy Roads Unplowed Driveway
Single Mother of 2 Truck Slid Into Ditch
Over 100,000 New Englanders Saw the Post
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Didn’t Solve a Thing...
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The Following Social Media Fail is rated:
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#Fail of The Century
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Don’t Stop, Can’t Stop...
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Just When You Thought You Could Finish That Donut..
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They must be almost done right?
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And Then They Stopped Typing...
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No, no, they didn’t...
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Any Closing Thoughts?
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Anthony Lyons 16 years old
Loves DogsDiagnosed with Leukemia and currently at the Phoenix
Children’s Hospital
Therapy Dogs made him happy
A Story...
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An Idea was Birthed
What if people on Facebook could send in photos of their
dogs...maybe that would make Anthony happy
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500,000 Photos
1.5 Million Member
“It shows me that people still care..even if they don’t know me.” - Anthony Lyons
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HOW DOES THIS APPLY TO YOU?
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Controlling The Message Allows You To Tell The World Who You Are...
This guy? Or, this guy?
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WORD TRAVELS FAST
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COMPLAINING IS REALLY EASY
and kinda fun...On the internet
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ORGANIZE, EDUCATE, INFLUENCE
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WHAT DOES THIS MEAN TO YOU?
• Influence legislation
• Follow and interact with lawmakers
• Start online and offline groups
• Provide education
•Monitor conversations
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HOW CAN YOU MAKE AN IMPACT
• Share your stories
• Share the facts
• Share the good
•Own the bad
• Showcase your employees
• Take part
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"I felt the mainstream media was acting as a gate keeper and filtering and even stonewalling our messages. Social media was something I felt had the potential to bring our messages to the public directly." - Michael Binnion, CEO Questerre Energy
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TOOLS OF THE TRADE
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TOOLS
• Sprout Social
• Pocket App
• Email Marketing
• Social Media Advertising
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KEEP IN TOUCH...
@DavidaPride
207-415-7712
Monday, January 19, 15