social media guide to making sxsw a success

4
ZHSLZMVYJLJVT PUJ (SS YPNO[Z YLZLY]LK 7YVWYPL[HY` HUK *VUÄKLU[PHS Social Media Guide to Making SXSW a Success Salesforce Marketing Cloud HELLO MY NAME IS: Salesforce Marketing Cloud HELLO MY NAME IS:

Upload: salesforce-marketing-cloud

Post on 01-Sep-2014

2.244 views

Category:

Technology


1 download

DESCRIPTION

Whether you’re a first-time attendee at SXSW, or you’ve been there 19 times, your mind is probably filled with a list of tasks to accomplish, but this is where social media can be an invaluable resource. Knowing how to use the various social media networks to your advantage at SXSW will help you plan beforehand, get the most out of the event while in Austin, and solidify connections afterward. To view the rest of the ebook, click here: http://www.salesforcemarketingcloud.com/resources/ebooks/social-media-guide-to-making-sxsw-a-success/

TRANSCRIPT

Page 1: Social Media Guide to Making SXSW a Success

�������ZHSLZMVYJL�JVT��PUJ���(SS�YPNO[Z�YLZLY]LK��7YVWYPL[HY`�HUK�*VUÄKLU[PHS� � � ����

Social Media Guide to Making SXSW a Success

Salesforce Marketing Cloud

HELLO MY NAME IS:Salesforce Marketing Cloud

HELLO MY NAME IS:

Page 2: Social Media Guide to Making SXSW a Success

�������ZHSLZMVYJL�JVT��PUJ���(SS�YPNO[Z�YLZLY]LK��7YVWYPL[HY`�HUK�*VUÄKLU[PHS� � � O[[W!��^^ �̂ZHSLZMVYJL�JVT�THYRL[PUN�JSV\K� 2

SOCIAL MEDIA GUIDE TO MAKING SXSW A SUCCESS

Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Getting Ready to Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

While You’re There . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Welcome Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Photo credit: Flickr

user Ogilvy PR

Photo credit: Flickr user alexdecarvalho

Page 3: Social Media Guide to Making SXSW a Success

�������ZHSLZMVYJL�JVT��PUJ���(SS�YPNO[Z�YLZLY]LK��7YVWYPL[HY`�HUK�*VUÄKLU[PHS� � � O[[W!��^^ �̂ZHSLZMVYJL�JVT�THYRL[PUN�JSV\K� 3

SOCIAL MEDIA GUIDE TO MAKING SXSW A SUCCESS

Introduction

Whether you’re a !rst-time attendee at SXSW, or you’ve been there 19 times, your mind is probably !lled with a list of tasks to accomplish. From ordering extra business cards, to mapping out meetings, sessions and parties to attend, SXSW is an incredible festival from start to !nish.

This is where social media can be an invaluable resource.

Knowing how to use the various social media networks to your advantage at SXSW will help you plan beforehand, get the most out of the event while in Austin, and solidify connections afterward.

In this ebook, we provide straightforward social media tips for SXSW that will help you:

��participate in the online conversation

��network and move your online connections offline and vice versa

��generate leads and business connections

��recruit new hires or find employment opportunities

��share insights with your own community

This ebook is packed with a variety of content for many experience levels, from beginner tips to C-Suite insights.

Enjoy your time in Austin, and don’t forget to enjoy the great barbeque!

Photo credit: Flickr user Wendy Piersall

Page 4: Social Media Guide to Making SXSW a Success

�������ZHSLZMVYJL�JVT��PUJ���(SS�YPNO[Z�YLZLY]LK��7YVWYPL[HY`�HUK�*VUÄKLU[PHS� � � O[[W!��^^ �̂ZHSLZMVYJL�JVT�THYRL[PUN�JSV\K� 4

SOCIAL MEDIA GUIDE TO MAKING SXSW A SUCCESS

Getting Ready To Go

You might think the action doesn’t really start until you arrive in Austin, but social media presents you with opportunities long before you step off the plane. Knowing when and how to use your social channels effectively is one of your most valuable assets when it comes to preparing for SXSW. Here are some points to consider before you go.

Make sure your social media pro!les are up to date

Put your best social media face forward. Upload a professional, clear, and friendly headshot of yourself as your LinkedIn and/or Twitter profile photo. Not only does it look more professional but it will make it easier for other attendees to make the connection between your online and offline self. Also, make sure your social profiles are complete and have your most current public information, including your full name, employer, and where you’re from (Country at minimum, but State and/or City are more helpful). Your SXSW badge will have your photo and, potentially, social account information, so you don’t want to lead people to an out-of-date destination. Feel free to include some personal tidbits about yourself to give people an idea of your personality and hopefully make them more inclined to want to connect with you.

Amanda Nelson, our content manager, has one sentence for her Twitter profile but it says a lot about her.