1.Social Media the basics
Presented by Adin Miller
January 12, 2011

2. Social Media Platforms
3. The Big Four
Facebook- more than 500 million active users (possibly1 billion total users)
YouTube 187 million registered users (about 2 billion videos a day)
Twitter 106 million total users (only about 30 million active users)
LinkedIn 80 million registered users
4. Facebook
Facebook Pages
Brand site for organizations within Facebook
More focused on status updates
Integrates Facebook Groups
Facebook Places
Geo-location feature with nonprofit option
Causes
Primary application for online donations on Facebook
5. Firelight Foundation on Facebook
6. Gates Foundation on Facebook
7. Facebook Causes Homepage
8. Facebook Causes Equal Access International example
9. Twitter Sign-up page
10. Trending topics on Twitter TweetMeme
11. Trending topics on Twitter Twitt(ur)y
12. Twitter Search and Hashtags
13. Twitter #hashtags
14. Twitter Feed tools
Twhirl: http://www.twhirl.org/
Tweetdeck: http://www.tweetdeck.com/beta/
Twitterific (Mac): http://iconfactory.com/software/twitterrific
Socialtoo: http://www.socialtoo.com
15. Social Media Listening Tool WhosTalkin
16. Social Media Tools (Listening and Tracking)
Google alerts: http://www.google.com/alerts
WhosTalkin.com: http://www.whostalkin.com
Twitt(urly): http://twitturly.com
TweetStats: http://tweetstats.com
Twitalyzer: http://www.twitalyzer.com
What the Hashtag: http://wthashtag.com/Main_Page
TweetGrid: http://tweetgrid.com/
TwitterCounter: http://twittercounter.com/
17. YouTube Nonprofits
18. Foundations and nonprofits that use social media effectively
EDC homepage
EDC on Facebook
Firelight Foundation
Childrens Defense Fund
American Red Cross
World Wildlife Fund
Oxfam
LIVESTRONG
19. EDC Homepage
20. EDC on Facebook
21. EDC on Twitter
22. EDC on YouTube
23. Case Foundation promoting grantees
24. Kellogg Foundation on Twitter
25. Other Nonprofit Links
American Red Cross (Facebook) tabs include link to YouTube videos
Childrens Defense Fund great integration of Facebook and YouTube on homepage
Childrens Defense Fund (Facebook) Fan page includes donate buttons and Causes link
Firelight Foundation blog incorporated into organizations website and links to social media platforms
26. Metrics - Tools
Google Analytics
Google Insight
PostRank
YouTube Insight
Facebook Insights
Klout
RSS feed subscribers
27. Metrics
Growth in online donations
Growth in page rank and website traffic
Strong user satisfaction and growth in subscribers (fans, followers, friends, RSS feeds)
Interaction between community members
Feedback and comments on blog and Facebook (e.g., how many comments are from first time visitors? How many people comment on blog posts?)
Blog mentions
Links from other websites to the organizations site
28. Metrics Facebook Insights
29. Foundation Due Diligence
Key questions to ask:
Does the nonprofit have a social media policy?
How does the nonprofit task social media responsibilities internally?
What is the nonprofits social media footprint?
What metrics does the nonprofit use to track engagement and effectiveness?
30. Issues for 2011 and beyond
Ongoing evolution of landscape
Integrating measurement tools and return on investments
To geo-locate or to not
Integration of Facebook Pages and Facebook Places
31. Acknowledgements
John Haydons blog
Beth Kantors blog
Jesse Stays blog (Stay N Alive)
Socialbrite
32. Contact Information
Adin Miller Consulting
www.adinmiller.com
Mountain View, California
Cell: 650.388.0146 | Fax: 801.780.8155
Twitter: http://twitter.com/adincmiller
LinkedIn: http://www.linkedin.com/in/adinmiller