Social Media From The Audience’s Perspective

Nicole Nicolay@nik_nik

Reggie Nicolay@Cyberhomes

Presented by

Then…

Now…

Nielson Online – Sept 2009

Text ads on mobile phones

Online video ads

Ads before movies

Radio

Newspaper

Brand sponsorships

Brand websites

Recommendations from people known

24%33%

37%

41%52%

54%55%

59%

61%62%

64%

69%

70%

70%

90%

Trust Sources in Advertising – April 2009

Nielson Online – July 2009

United broke my guitar…

“We’re a sue first, ask questions later kind of an organization.” -Horizon Realty Group 2009

What we like…

I have a voice…

We like to be heard…

We like to participate…

We like transparency…

We like companies that care...

We like quality products/services...

What does this mean for business?

Thank You!

Nicole Nicolay@nik_nik

Reggie Nicolay@Cyberhomes

Presented by