social media - from sceptic to convert
DESCRIPTION
Presentation by eGroup founding President Charlie Gunningham to eGroup forum, 28 Oct 2010, on using social media in businessTRANSCRIPT
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Social Media – from sceptic to convert
{ 5 things you can do that work }
Charlie GunninghamManager, reiwa.com
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2Social Media / eGroup
From sceptic to convert
1. Facebook community pages2. Facebook advertising
3. LinkedIN4. Blogging
5. Twitter, Youtube, Foursquare…
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3Social Media / eGroup
We’re tribal
You network to meet upStay in touch
Have funSocialise
ShareConnect
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4Social Media / eGroup
“Markets are conversations”conversations among humans sound human
natural, uncontrived, honestpublic switch quickly
tell us something! (then we might speak to you)
business is only part of our lives, it’s all of yours
The Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
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6Social Media / eGroup
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7Social Media / eGroup
Ledyard, CT community
page
(a landingPage)
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8Social Media / eGroup
Linda Davis, Ledyard, CT
MY GOAL - top sales person
* concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships
Don’t be “that guy” that abuses it!
1. Facebook Business/Community Page
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11Social Media / eGroup
Demographic targetting
Include imageOnly 3/page
27mn views $4k
2. Facebook Ads
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12Social Media / eGroup
3. LINKEDIN.COM
Facebook for ProfessionalsWorth having a profile
Online CVFind people/companies
75 million members +
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4. BloggingYou’re asking the wrong question, but since you asked…
Makes your site interactiveBe the expert
Better Traffic & SEO to your site
Fun, empowering for you/staffListen + Learn from your public
Gather interesting contentWhat goes around comes around
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15Social Media / eGroup
5. Twitter and the rest …
Broadcastthe conversation
Be foundBest s/engine?
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19Social Media / eGroup
www.youtube.com/aussiehometv
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22Social Media / eGroup
from sceptic to convert
FREE – but time consumingCAN’T do it all, so…
Outsource?WIIFT?Rules?
It’s just PART of your marketing (but important)