social media for the pr and marketing professional
TRANSCRIPT
Janet Fouts- Social Media Coach 2-15-2012
Social Media Roundtable
NorCal BMA
✤ Easily disseminate information
✤ Speed of communication
✤ Inexpensive
✤ Listening
✤ Damage control
Why use social media?
✤ Journalists
✤ Bloggers
✤ Influencers
✤ Influencers of influencers
Who are we trying to reach?
✤ HARO
✤ Reporter Connection
✤ MuckRack
✤ Listorious
✤ Social Mention
Where are they?
✤ Blog
✤ Google+
✤ Social Mention
How to research real influencers
✤ Approaching Journalists
✤ Approaching Bloggers
✤ Approaching Influencers
What do I do when I find them?
✤ You’re on shaky ground if you look like a newb
WAIT!!
✤ Takes longer but yields better results
✤ Establish your knowledge base in the field you’re marketing to
✤ Start with influencers tangentially through their connections
Conversational marketing
✤ Define your own brand
✤ Advice
✤ Answer questions
✤ Create trust relationships
✤ Build authority to attract influencers
Build relationships before you need them
Are they ready for light-speed communication?Demonstrate authorityBuild trustBrand loyaltyEasy to locate information on their websiteShare-ability
Your clients
✤ Social media press releases
✤ Traditional press releases
Press releases
Pulling it all together
✤ Netvibes
✤ Google Reader
✤ Social Mention RSS feeds
✤ Google Alerts
✤ Janetfouts.com/listen
Set up some social listening tools
Start some conversations
Rinse, Repeat
✤ @Jfouts
✤ TatuDigitalMedia.com
✤ JanetFouts.com
✤ 408.216.7423
Questions?