social media for social good sex tech presentation draft
TRANSCRIPT
Social Media for Social Good
Why you can and should be using social media in your non-profit work.
Facebook.com/CHATpdx Ernesto Dominguez – Youth Technology SpecialistCascade AIDS Project
Add other presenter Names/contact info
Learning Objectives
1. Identify common social media tools and determine which fit your program’s goals.
2. Explain the use of privacy and security settings to abide by HIPAA and organizational policies.
3. Name a minimum of 3 best practices around social media use for non-profits.
Facebook.com/CHATpdx Cascade AIDS Project
The answer to all your social media questions including how to have
the most number of Fans, Followers and Likes possible is…..
Facebook.com/CHATpdx Cascade AIDS Project
Actually I don’t have the answer.
Facebook.com/CHATpdx Cascade AIDS Project
My Assumptions:
You’ve used social media sites in your personal life
Your organization does not have unlimited funds
You do not have unlimited staff time
You are excited to try something new
Facebook.com/CHATpdx Cascade AIDS Project
Case Study (CHATpdx)
Curbing HIV/AIDS Transmission among at-
risk and racial/ethnic minority youth
50 most visited websites (US)
Facebook.com/CHATpdx Cascade AIDS Project
43/top 100 = Social Media
*Foxnews/Hulu don’t make data not recorded
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook Twitter Linked In
Google +
Person to Person Sharing Business To Business (knowledge sharing)
Largest Professional Networks
Pages
Groups
User Profile Pages
Custom plug-ins/apps
User Profile (can be organization)
Micro posts (140 Chars)
Lists
Update limit (420 Chars)
Unlimited Followers
Max 5000 Friends (profile)
Helps with search engine optimization
Groups (field specific)
Find new professional connections
Apply with “linked in”
Apps
Facebook.com/CHATpdx Cascade AIDS Project
As of 2011 there are 750 000 000 active Facebook Users
Facebook.com/CHATpdx Cascade AIDS Project
More than 750 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
1M
1.3M
1.5M
1.9 M
2 M
1.6 M
2.7 M
10.2 M
2.7 M
So what does this mean?
Facebook.com/CHATpdx Cascade AIDS Project
Before you Jump On Board
Facebook.com/CHATpdx Cascade AIDS Project
Create A Plan
Facebook.com/CHATpdx Cascade AIDS Project
Research
Goals/Outcomes
Monitoring/evaluation
Identify Team
Create A Plan
Adopt Tools
Facebook.com/CHATpdx Cascade AIDS Project
Listen
Respond/Interact
Create/ShareGoal: Engagement
Privacy Settings
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Best Practices• 200x600 profile image• Using photos at top of page (as advertisement space)• Don’t post too many times a day (1-2) Twitter(no more than 4 an hour)• Add on tabs (youtube, twitter, wordpress, custom welcome tab, newsletter)• Management tools (hootsuite)• Facebook ads• Test posts to find what engages fans the most - long posts aren’t engaging (try to keep it
under two lines)• Polls• Event• Own mistakes – don’t delete, appologize• Dont delete negative fan posts unless it violates terms• Contests• Deals / places / check ins• Mention partners and “retweet” links• Become familiar with Facebook policies • Measuring analytics (Facebook insights)• Follow partners on twitter (your professional network)• use it personally
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdx Cascade AIDS Project