social media for smes - seovip.vn · social media for smes glass and glazing victorian state...
TRANSCRIPT
![Page 1: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/1.jpg)
SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference
Presented By
Rajiv Ramachandran
![Page 2: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/2.jpg)
SOCIAL MEDIA FOR SMEs
• Understand & demystify Social Media
• Identify ways to Gain, Maintain & Retain Customers
• Identify new online trends & prepare to service these online
• Kick start social media solutions for your business
• Creating an eStrategy - A total organisation approach
• GlassDirectory.com.au
Social Media for SMEs
![Page 3: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/3.jpg)
Competitive Edge Social Media for SMEs
CURRENT ONLINE TRENDS
• Rich Media – Web 2.0
• Integration of Search & Display Advertising
• Content Explosions
• Multi-channel Integration
• Global Presence, Local Customisation
• Ad-Supported Applications
![Page 4: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/4.jpg)
Competitive Edge Social Media for SMEs
![Page 5: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/5.jpg)
Competitive Edge Social Media for SMEs
![Page 6: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/6.jpg)
Competitive Edge Social Media for SMEs
Caffeine
![Page 7: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/7.jpg)
STAND OUT
FROM THE
CROWD
TRADITIONAL
Vs
ONLINE
MARKETING
![Page 8: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/8.jpg)
TRADITIONAL VS ONLINE MARKETING
Source: Hubspot
Social Media for SMEs
![Page 9: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/9.jpg)
What is
Social Media?
Competitive Edge Social Media for SMEs
![Page 10: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/10.jpg)
“Social media is the use of
technology combined with
social interaction to create or
co-create value”
Competitive Edge
Introduction to Social Media
Social Media for SMEs
Source: John Jantsch - Duct Tape Marketing
![Page 11: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/11.jpg)
Why does it matter??
Competitive Edge
More than just a Website!!!
Today we need a Total Web Presence
Social Media for SMEs
![Page 12: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/12.jpg)
What has changed??
4P’s 4C’s
Content + Context + Connections + Community
= Social Media Marketing
Competitive Edge Social Media for SMEs – BRAINfoodforBusiness
![Page 13: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/13.jpg)
SOCIAL NETWORKS
SOCIAL BOOKMARKING
SOCIAL SEARCH
RSS
BLOGGING
Real time communication
Share & Communicate
Tagging content
SMEs – Stimulate and manage
Repurpose, Republish and
create content
Read, Comment & Then Blog
Building Blocks of Social Marketing
MICRO
Social Media for SMEs
Source: Duct Tape Marketing
![Page 14: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/14.jpg)
BLOGGING
Social Media for SMEs – BRAINfoodforBusiness
THE ENTRY TO SOCIAL MEDIA
![Page 15: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/15.jpg)
BLOGGING
• What is a Blog?
• Blog creates 4C’s (Content, Context, Connections & Community)
• Website Vs Blog
• Search Engine benefits
• Best way to start Blogging
– Monitor relevant blogs
– Comment on relevant blogs
– Create your own and start posting
Social Media for SMEs
![Page 16: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/16.jpg)
BLOGGING TOOLS
Blog Platforms
• Wordpress
• Blogger
• Windows Live Spaces
• Typepad
Social Media for SMEs
![Page 17: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/17.jpg)
BLOGGING
• Blogging Best Practices
– Read Blogs
– Post Often
– Network
– Encourage Interaction
– Linking
Social Media for SMEs
![Page 18: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/18.jpg)
BLOGGING
• How to get more readers
– Networks & Linkage
– Submit to RSS and Blog Directories
– Make it easy to Subscribe
– Get Sociable
– Linking
Social Media for SMEs
![Page 19: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/19.jpg)
BLOGGING
• How to get more blog comments
– Ask for Comments
– Ask questions and seek opinions
– Comment on Comments
– Make sure commenting is easy
– Active Commenting is one of the first signs a blog has some life
• Multi-author blogging as a referral tool
Social Media for SMEs
![Page 20: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/20.jpg)
RSS FEEDS
RSS ("Really Simple Syndication") is a family of web feed formats used to
publish frequently updated works—such as blog entries, news headlines,
audio, and video—in a standardized format.
• Every blog is equipped with RSS
• RSS technology is everywhere now, and it is the secret to
allowing you to filter through the flood of information you need
to be tracking just to stay competitive.
• Readers – Google Reader, Bloglines, My Yahoo etc
Social Media for SMEs
![Page 21: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/21.jpg)
RSS FEEDS
Social Media for SMEs
![Page 22: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/22.jpg)
SOCIAL SEARCH
• Portals / Social Directories
• Rating & Reviews
• Google Maps Example
• Encourage People to Review
• Manage Online Reputation
• Fighting Negative Reviews
Social Media for SMEs
![Page 23: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/23.jpg)
CUSTOMER SATISFACTION
© Copyright Competitive Edge 2009
Social Media for SMEs
5%
3%
16%
21%
7%
5%
43%
Undecided
No
Yes: 1 - 2 people
Yes: 3 - 5 people
Yes: 5 - 8 people
Yes: 8 or more
Yes: Spread the word and Social media (e.g twitter,youtube, facebook)
![Page 24: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/24.jpg)
SOCIAL BOOKMARKING
• Social bookmarking is a way for Internet users to rank and store
websites, blogs, articles, videos and other types of website content
• How to Use Social Bookmarking Sites
– Digg, Del.icio.us, Reddit or StumbleUpon
• How Not to Use Social Bookmarking Sites
• Social Bookmarking Tips
– Search Engine Rankings
– Timing is everything
– Get your peers to help
– Avoid opening several accounts on one social bookmarking site so that you can
vote for yourself
Social Media for SMEs
![Page 25: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/25.jpg)
SOCIAL NETWORKING
• Social Networks allow people to join, friend members or
invite others to join and then share / exchange information
• Extend your conversations
• Increase your reach
• Open up new avenues of Networking
• Reach out to B2B Influencers
• Feedback & Research
Social Media for SMEs
![Page 26: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/26.jpg)
• Widely used social network
• Facebook as business application???
• Facebook tools
– The profile
– Friends & Friend Request
– Facebook Group
– Note & Tag
Social Media for SMEs
![Page 27: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/27.jpg)
• Professional Networking – A Formal Approach
• Profile, Groups, Q&A
• Much more focused business participation
• Difference between Facebook & LinkedIn
– Who knows Who and Who can make introductions
• For Business Professionals
– Find Clients, assistance, expert advice and deals
– Build up the buzz – promote related news about your organisation
– Employment
– Feedback & research
Social Media for SMEs – BRAINfoodforBusiness
![Page 28: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/28.jpg)
MICRO BLOGGING
• Twitter – What is it?
• How to use it
• It is good tool to:
– connect and network with others
– instant access to what’s being said this second
– access steady stream of resources / content
– monitor brand image
– monitor customer sentiments
– extend reach when combined with Blogs
• Not a great tool
– for product / service promotion
Social Media for SMEs
![Page 29: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/29.jpg)
MICRO BLOGGING
• Who to follow – visit www.twellow.com
• Twitter – What to say?
– Feedback (Quick Poll)
– Promote an event or post an idea, don’t simply link
• Tweet tools:
– Twitterrific.com
– Twhirl.org
– Tweetdeck
• Twitter Search:
– http://www.search.twitter.com
Social Media for SMEs
![Page 30: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/30.jpg)
Social Media for SMEs – BRAINfoodforBusiness
![Page 31: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/31.jpg)
Foundations of Good Communication
• Definition of core business – Essence of entity
• Corporate Identity – From website outwards
• Value Proposition – What is in it for the customer
• Positioning Statement – Which gap in the market
• Communication Platform – Integrated Theme/Delivery
• Management & Control - Constant Evaluation
• From Static to dynamic
Social Media for SMEs
![Page 32: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/32.jpg)
Integrated communication strategy
MYOB, CRM, Email, Database
Company Network
Staff & Management
Social Media
Customers
Internet / WWW
Web Interface
Core business, Positioning, Corporate identity & Value
proposition
WEBSITE Gain, Maintain &
Retain
© 2010 Competitive Edge
Business
networks
Social Media for SMEs
![Page 33: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/33.jpg)
eBranding for SME’s
“ eBrand yourself ”
Social Media for SMEs – BRAINfoodforBusiness
![Page 34: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/34.jpg)
E-BRANDING YOURSELF
• Why do you need to brand yourself?
– It is not who you know or what you know, but who knows what you know
• E-Brand yourself
– Set up a public profile
– A personal blog/website
– Write for publications
– Be on social networking sites
– Show yourself to be an expert
• Network, Network & Network
Social Media for SMEs
![Page 35: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/35.jpg)
SOCIAL MEDIA – WORD OF MOUSE
Social Media for SMEs
![Page 36: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/36.jpg)
Social Media for SMEs
Australian Online
Glass & Glazing Directory
GlassDirectory.com.au
![Page 37: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/37.jpg)
• Online Glass & Glazing Directory
– Interactive Search Facility
• Online Classifieds
– Jobs, Buy / Sell
• Online Articles
– Your publishing platform
• Online Promotions / Coupons
– Provide discounts / coupons to consumers
• Online Events Listing & Promotion
– Promote your events
• Banners & Link Advertising
– Display your products and brands
Social Media for SMEs
![Page 38: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/38.jpg)
Social Media for SMEs
MOVING FORWARD
![Page 39: SOCIAL MEDIA FOR SMEs - SEOViP.vn · SOCIAL MEDIA FOR SMEs Glass and Glazing Victorian State Conference Presented By ... create content Read, Comment & Then Blog Building Blocks of](https://reader036.vdocuments.us/reader036/viewer/2022070720/5ee027faad6a402d666b651e/html5/thumbnails/39.jpg)
Social Media for SMEs