social media for small business_emarketing techniques 2009_ jim kukral
DESCRIPTION
Jim Kukral's Presentation from the eMarketing Techniques Conference, May 2009 at Corporate CollegeTRANSCRIPT
beyond the websitehow businesses today areusing the “the whole” web
what you will learn
why we use the Internet, past, present and the
future
how to go “beyond the website” and how a
complete strategy is the best practice
defining and reaching goals of more sales, more leads and more publicity
the tools of the trade in use today. How they work and more importantly,
“why” they work
demographics of today’s online customer
how marketing & sales function together online
the expectations of today’s online
customer/browser
award-winningblogger
www.jimkukral.com
professional speaker
social media “expert”
12+ year web guy
coach, consultant & trainer
business builder
why am i here?
inspire you
motivate you
educate you
Your business
only 945 slides left…
why we use the web?
are you thinking like google?
simpleproblem solvingcustomer-centric
branding
your business
doesn’t sell ______
we sell ????
universal truths of today’s internet
nobody reads anymore…they scan
no more interruptions!
short attention spans
people want bargains
easy wins
before the web
after the web
email marketing, seo, landing pages, social
media, affiliate marketing, pay per
click, lead generation, viral marketing…
beyond the website
the big picture: how do all of these things work
together today?
beyond the website
goals?
sales
leads
publicity
communication
is roi possible?
or is this alla waste of time?
the past vs. today
promotion begins months ahead of time, not the day of…
thousands of pages of information already exist…
customers spread word of mouth through digital channels…
result:
sold out event before evengetting to town
much cheaper…much faster…
better…
i believe in roi
i believein social media
time or money?
there’s alwaysmore time…
money runsout eventually…
what is social media?
the difference fromtraditional
communication?
that’s all?(sarcasm required)
“the internet is for kids and geeks, and our consumers will
never be online.”
- Unnamed 1990’s executive
Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.
More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.
Guess who make up the other 66% or so???
41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.
Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue.
Not every demographic will engage Social Media in the same way, but in the years to come
every demographic will
engage Social Media in some way!
http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
oh yeah? prove it!
onlinereputation management
but… people might talk about us!
they already are…
controlthe conversation?
participate inthe conversation?
selling: the pitch
nobody cares
they just want to have their problem solved
Recommendations
BOOKS:Steve Krug, Don’t Make Me Think
Jon Spoelstra, Marketing Outrageously
BLOGS:www.ChrisBrogan.com – social media
www.CopyBlogger.com – contentwww.Problogger.com - blogging
Try my $1.00 trialFor coaching at
TheBizWebCoach.com