social media for riba branches riba local members forum july 2014
DESCRIPTION
Presentation given to the RIBA Local Members Forum at 66 Portland Place London on 11 July 2014.TRANSCRIPT
Red Rush by San Diego Shooter
Social Media
for RIBA Branches
Su ButcherJustpractising.com
Su Butcher• BA (Hons) BArch University of Liverpool
• Practice Managementmaap
Inkpen Downie
Barefoot & Gilles
• Social Strategist In Construction
Est. 2011
Source
Clients
Your advocatesspeak well of youwhen you're not there.
Nicole Bachmann
Golf by Robert Scoble
Your Public Home Online
Peoplemake Social Media work
SpeedOfLife
Conversations
Status Updates:the building blocks of social media
Status Updates
Receiving Updates
Engaging = Sharing
Conversation = Endorsement
Use Advocates
pickledshark
• People Who Trust You• Useful Content• Willingness to Share
The Social Cycle
The Social Cycle
The Social Cycle
Steps to an Effective Strategy
Wildxplorer
© Su Butcher
A Process:
2. Audit
HiggySTFC
UK Construction:• 500,000 members• 13,100 companies*
UK members 15+m
*inc Real Estate
A Useful tool for your
Real Life Network
How Linkedin Works
12
3
12
3
12
3
1
2
3
3
2 3
3
makes your network visible
Twitter is a
Trivial Waste of
Time
Source: Klout
37years
44yearsSource
of architects use Twitter for work.
44%
http://bit.ly/ArchitectsInternetResearch
TwitterTwitter
#hashtags #RIBALMF
https://twitter.com/search?f=realtime&q=%23RIBALMF
#GrandDesigns#GDoh
Mitie
Source
If an employee has a problem…they have the option to escalate it by posting it on Facebook or Twitter”
“
Katherine Thomas, HR Director
2012
Google Plus
Circles
Google My Business
3. Goals
ag_gilmore
• No Awareness
• Awareness
• Buyer
• Advocate
Profiles
Network
5: Social Home
Outposts
6. Trainingand Policy
Source: Farris Timimi, Mayo Clinic mattimattila
7. Devices
https://blog.twitter.com/en-gb/2014/80-of-uk-users-access-twitter-via-their-mobile
8. Social Objects• Useful • Opt-In• Self Contained• Shareable• Free
Social Object Platforms
http://be2camp.com/page/thinkbim-design
http://www.coveritlive.com/
Coveritlive
© Su Butcher
A Process:
9. MeasureWhat Matters
#RIBAvillage
Traffic
Who Cares?
Completions
• Downloads• Event Signups• Subscribers• Customer Enquiries
NewWebsite
Being Safe and Sensible Online
Source: Farris Timimi, Mayo Clinic mattimattila
Impacts• Marketing• PR• Customer Service• Brand Perception• Stakeholder Engagement• Internal Communications• Learning• Collaboration• Recruitment & Retention
http://en.wikipedia.org/wiki/United_States_Air_Force_Web_Posting_Response
http://slidesha.re/1zsixH4
Don’t Lie, Don’t PryDon’t Cheat, Can’t DeleteDon’t Steal, Don’t Reveal
Source: Farris Timimi, Mayo Clinic mattimattila
Don’t Lie
Tambako
Be Yourself
Adam Greenfield
Don’t PryArranging Matches
Protect Your Privacy
dmelchordiaz
Privacy Settings
• Facebook http://bit.ly/FacebookPrivacyHelp• Twitter http://bit.ly/TwitterPrivacy• Linkedin http://bit.ly/LinkedinPrivacy• Google+ http://bit.ly/GoogleplusPrivacy
Don’t Cheatdeathtogutenberg
Watch out for Cheats
excitingsounds
Can’t…
Daniel Weir
Think Twice, Act OnceTerrance DC
Don’t Steal
malloreigh
Be Trustworthy
Jonathan
Don’t Reveal
Tim Ellis
Keep Secrets
LastPass.com
Be Yourself
Protect your Privacy
Look out for Cheats
Think Twice
Be Trustworthy
Keep SecretsSource: Farris Timimi, Mayo Clinic mattimattila
Thank You. @SuButcherwww.justpractising.com Images: Creative Commons