social media for real estate agents - top 100 brokers aug 09
DESCRIPTION
Presentation on the key steps on social media for real estate agents in NZ. Presentation to top 100 brokers for Harcourts - 25 Aug 2009TRANSCRIPT
- Social Media - Buzz Word of the Decade!!
- Profiling yourself online
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- A web page
- A blog
- A social network page Facebook
- A comment on a blog
- A quote in an online publication
- A property listing
- A YouTube video
- A twitter profile
- An email newsletter
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- To provide a credible trusted reference check
- To create lead opportunities
- To demonstrate your unique expertise
- To assist you in building a reputation
- Listen in to the conversations Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house - lets review his profile? Who seems to be the best real estate agent in Kingsland?
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- 1998 : 26,000,000 web pages
- 2000: 1,000,000,000 web pages
- 2008: 1,000,000,000,000 web pages
- 100,000,000,000 clicks per day
- Be found! All roads lead from Google!
- Why is an online profile so important for real estate?
- Why is your online profile so important?
- A. Give yourself visibility the Google view! B. Be the local expert : The first step is to become the expert in what you do. Which means micro- specialization. Why Profile yourself?
- Your page you need one Google needs to find it and show it to prospects / clients Professional LinkedIn Contextual real estate : company / industry Dynamic update it Promote it twitter / facebook Getting the basics right
- Find yourself on Google
- Dominate Google
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- Demonstrate your expertise & local knowledge
- Establish or be a part of the conversation
- Become the go-to specialist
- Nurture your profile value will grow
- Track your profile Google Alerts
- This is the face of real estate 2009 --