social media for prof+biz dev
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A discussion with Boston WTSTRANSCRIPT
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10 TIPS FOR USING SOCIAL MEDIA FOR PROFESSIONAL + BIZ DEVELOPMENT
Flickr: Robert S. Donovan
A discussion withWTS Boston Chapter
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Hi, we’re Mike and Bluma
We’re strategic communications consultants at Booz Allen
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Download @ slideshare.net/MikeRobert
Flickr: Armend Krasniqi
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Roadmap for today’s discussion
What is social media, who’s using it, and why does it matter?
10 tips for professional + biz development
Best adviceFlickr: Shahram Sharif
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Who’s using social media?
19% of Fortune 500 companies were podcasting in 2009 (up from 16% in 2008) and 31% were video blogging (up from 21%)
The average professional uses 3-5 social networks for business use –the top being LinkedIn, Facebook and Twitter
51% of the Inc. 500, America’s fastest growing private businesses, are on Twitter
whitehouse.gov/open/around
Every major Federal agency met the most recent deadline for President Obama’s Open Government Directive -Information Week
-Society for New Communications Research
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There’s something for everyone
MBTA delivers customized service alerts via SMS text
Caltrain shares PSAs on YouTube
Metrolink, MTA, BART, among others, announce service alerts via Twitter
Washington State DOT blog shares information on programs and activities
Transbay Joint Power Authority promotes new infrastructure on Facebook
Washington State DOT Flickr page shares
transit photos
International No-Pants Subway Ride 2010 in Boston was organized on Facebook
2008 Toronto Transitcamp was
planned through a wiki
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Popular tools at a glance
Blog A blog is a direct conversation between an individual/organization and the public
Twitter A microblogging site that allows individuals/organizations to share brief messages about news, what you’re doing or thinking
Facebook The world’s most popular social networking site with over 300 million active users including organizations
LinkedIn A popular social networking site for working professionals
YouTube The world’s most popular video sharing site that allow individuals/organizations to easily upload and share videos
Delicious A social bookmarking site that allows individuals/organizations to search, save, categorize, and share bookmarks of online content
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#1. Social media mirrors real life.
collaborative participatorytransparency
honesty authenticity
sharing
creation
Flickr: takomabibelot
community
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#2. Set your objectives before launch.
Flickr: Malenkov in Exile
What do you want to accomplish?
CONNECT: Find those with similar interests and develop personal relationships
COLLABORATE: Contribute and collect information
COMMUNICATE: Promote yourself/organization and control messaging
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Flickr: Dawn Endico
#3. Will you just post a sign or sell too?Flickr: Robert S. Donovan
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#4. Know your audience.
Flickr: takomabibelot
Identify channels, influencers, and topics...• ACROSS CHANNELS: Keyword search at addictomatic.com
• BLOGS: Keyword search at Alltop.com and Google blog search
• TWITTERERS AND TWITTER LISTS: Keyword search at listorious.com
• REAL-TIME TWEETS: #Hashtag search at tweettabs.com
• PROFILES: Keyword search Facebook, YouTube, Flickr, LinkedIn, MySpace, among others
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#5. Blogs.
A blog is a direct, unmediated conversation between one person or group and the public
133+ million blogs exist and 22% of the top 100 news sites are blogs
BLOGGING DO’S Be conversational
Tell a story
Write your own blog
Be honest
Write in first person
Post often
Have a thick skin
Address controversy
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#10. Measure your success!
Flickr: photon ℽ
Positive/negative tonality of discussion
Referrals, leads, conversions
Comments, public @replies, direct messages, retweets
Fans, followers, RSS subscribers
Positive/negative press, online rumors squashed
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Our best advice to you
Use social media when it fits your personal/professional schedule
Focus your social media adventures and pick the tools that meet your interests
Allot a set/specific time to do social media during the day
Star blog posts, favorite tweets, and bookmark with Delicious
Set those privacy settings!
Have fun!Flickr: gutter
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Questions?
Flickr: Shahram Sharif
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10 TIPS FOR USING SOCIAL MEDIA FOR PROFESSIONAL + BIZ DEVELOPMENT
Flickr: Robert S. Donovan
Connect with us:
Bluma [email protected]
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APPENDIX
Flickr: Shahram Sharif
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Some considerations for the tools
STRENGTH WEAKNESS
Blog + Conversational and personal+ Direct line to agency/program
- Legal implications for inaccuracy- Comments may require moderation
Twitter + Real-time and offers location functionality+ Reaches mobile audiences
- Audience can sometimes be unclear- Requires regular use and potentially
engagement
Facebook+ Most popular direct line to stakeholders+ Content is shared virally and ads are very
targeted
- Applications should be carefully selected- Easy to sound corporate
LinkedIn+ Most popular social network for professionals
and recruiters+ Online, shareable resume
- Still gaining in popularity- Not as readily accessed in comparison to
YouTube + Easily shared and embedded+ Contributes to Google rankings
- Comments may require moderation- Video responses may require moderation
Delicious + Online library of easily shared resources+ Indexed and searchable by keywords
- No click-through data on traffic- Limited engagement with stakeholders
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Resources to get you started
Social Media SmartBrief
Mike’s social media bookmarks on delicious
10 commandments of social media
Facebook guidebook
Twitter guidebook
How to manage your social media goals
10 musts for your social media policy
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Transportation examples of social media
Blogs
Local bloggers are engaging the public about capital projects, service offerings and administrative issues
Social Networks
Customers are creating their own communities to rally around causes and to ensure their voices are heard
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Transportation examples of social media
Transportation agencies are sharing information (including service alerts) and inviting community comments through Twitter
Video
Transportation agencies are sharing information and inviting community comments through on-line video(e.g., YouTube)