social media for preneed - lic 2010
DESCRIPTION
http://www.PreneedReferrals.com/ Robin Heppell shares his thoughts and strategies on how Preneed Reps and Companies can use Social Media like Blogs, Facebook, Twitter, YouTube, Twitter and Podcasts.TRANSCRIPT
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Social Media for
PreneedFor Your Clients & Your Company
Robin Heppell presents…
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Future of Preneed - Online?
1 Person’s Observation…• Pit Bulls & Golden Retrievers• On the web, its more
Near-Need than Pre• Still need information
online for Pre-NeedInfo Seekers
• Direct Mail can stillfeed the Pit Bulls
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The Old “Pre-Zone”
PreneedMessage
PreneedMessage
PreneedMessage
PreneedMessage(Maybe)
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The New “Pre-Zone”
PreneedMessage
PreneedMessage
PreneedMessage
EstatePlanning
Hospice,End-of-Life
ChoosingNursing home
SeniorsLiving
SeniorsHobbies Estate
PlanningFor parents
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Goals For Social Media Strategy
• Build and Nurture Relationships
• Be a Helpful Member of your (Online) Community
• Have your Desired Outcome in Mind
• Remember: Use whatever modalityis easiest for you to get started
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Your Syndicated Media Network
Desired Destination – Your Platform:• Webpage (not just your home page)• Opt in / Registration Form• Helpful Information / Resource Guide
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Starting your Social Media Strategy
• Create Your Virtual Marketing Platform• Website or Blog + Online Profiles
• Aggregate Helpful / Useful Information• Piggy back or get ideas from others
content
• Interact with your community• Offer birthday wishes, comment on
people’s success, offer encouragement, upload photos
• Publish Content on a regular basis
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Aggregate Specific Information
• Google Reader• All your favorite websites in one place
• Google Alerts• Real-time notifications from blogs, news sources,
websites
• iGoogle Dashboard• Your own “wire service” for latest news
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What To & How To Write
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Social Media Action Plan
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Social Media Action Plan
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Event Promotion Strategy
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Online Video Marketing
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Advanced Marketing Strategies
• Interview Local “End of Life” Experts• Get more exposure and credibility “by association”
• Facebook Ads• The most specific, focused advertising available:
• Location, Age, Gender, Marital Status, Interests
• Split Test• Test Headlines / Offers
• Use Google Adwords or Banner Ads for initial testing
• Integrate Offline Marketing• Use Direct Mail to “Sell the Click”
• PURLs• Personalized URLs: curiosity makes them click
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Corporate Social Media
• Dual Purpose Outcome: • Draw company in closer, knock down
communication barriers• Build trust with public through transparency
• Are you the right person – if not, who is?• Like before, start with what is easiest for you• Facebook may not be the first choice: Blog
should be your Social Platform• Build your network, Control the
conversation, Act fast when needed
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Corp. Preneed Social Media Ideas
• Weekly / Monthly Address• Ask the CEO• Interviews with staff, clients, reps• Sales tips from the field• Repurpose Newsletter content (even
past)• Distribute content to clients• Contests (where permitted by law )
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Services Available
• Corporate Social Media Strategies• Funeral Websites
• $3,500 – 6,500• Most Google Friendly Sites
• Online Marketing Plans for Funeral Homes• Virtual Marketing Platform• Social Media Strategy • PPC Campaign Management
• Strategic Marketing Plans• Complete marketing audit
• Training Workshops for Corporations & Clients
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Contact Information• [email protected]
om• Toll Free: 800-810-
3595• Direct: 250-744-3595
Websites• www.FuneralFuturist.com• www.FuneralGurus.com• www.PreneedReferrals.co
m
Robin Heppell
Social Media Profiles (connect with me)• Facebook: http://facebook.funeralfuturist.com/• Twitter: http://twitter.funeralfuturist.com/• LinkedIn: http://linkedin.funeralfuturist.com/• YouTube: http://youtube.funeralfuturist.com/