1. Social Media for Nonprofits an introduction Presented by Jessica Sadoway 14February 2011 Social media sticker icons by Dawghouse Design Studios

2. Overview of agenda

What is social media?

Why use it?

What are some common social media tools?

Is social media right for us?

How do we get started?

3. What is social media?

Social media is the free exchange of ideas

4. What is social media?

Conversations

Community building

Sharing and listening

Building trust and reputation

5. Some common misconceptions 6. What is NOT social media?

Social media is NOT

• Another place to put your ads

• A one-way street

• An instant fundraiser

7. So why use it?

To connect with peers, donors, patrons

To reinforce and build relationships

• Internet users are more likely than others to be active [in groups]: 80% of internet users participate in groups, compared with 56% of non-internet users.

• • • -The Social Side of the Internet,Pew Research Center Internet & American Life Project (January 2011)

8. So why use it?

To manage your brand and online presence

To give your organization a human face

9. So why use it?

To manage your brand and online presence

To give your organization a human face

10. Okay, so what are the tools? 11. Your Website

Your website is your home base

Key concepts:

• Informational

• Static

• Formal

[Image from client website header here] [Image from client website content here I used the About Us page as an example of static content] 12. Your Blog

If your website isstatic , your blog isdynamic

Key concepts:

• Improves Search Engine Optimization (SEO)

• Casual

• Informational

• Position yourself as an

• industry expert

13. Facebook

Quick fact: Facebook just surpassed 600 million users worldwide (making it the third largest country on earth)

Key concepts:

• A great forum

• Listening and sharing

• Transparency

• Calls to action

• Link posting

14. Twitter

An at-a-glance news stream in 140 characters or less

Key concepts:

• Quick and informal

• Sharing links and information

• Connecting and networking

15. Flickr

Photo-sharing: a picture is worth a thousand words, right?

Key concepts:

• Human element

• Engaging and fun

• Community contributions

16. YouTube

Quick fact: YouTube is the second largest search engine in the world after Google

Key concepts:

• Human element

• Engaging and fun

• YouTube Nonprofit program

Screenshot from YouTube Nonprofit Program intro video 17. Is social media right for us?

Things to consider:

• Organizational goals

• • Reach a new audience? Improve accessibility and communication? Increase transparency? Fundraising?

• Budget and human resources

• • All basic services are free

• • 5-20 hours per week or more, depending on goals

18. How do we get started?

Define your objectives

• fundraise?

• promote your shows?

• reach a new audience?

• build existing relationships?

• connect with peers?

• get community feedback?

19. How do we get started?

Build a strategy

• Short- and long-term goals

• Match your goals to the tools

• Who will be responsible?

• Social media policy

20. The key is building community 21. Thank you

Jessica Sadoway

@JessicaSadoway