social media for non-profits - case kvt finland
DESCRIPTION
A presentation about the social media tools used by KVT Finland, a non-profit working in the youth and volunteering sector. Presentation at the seminar Under construction - internet action! by SCI Switzerland, in Beatenberg, Switzerland.TRANSCRIPT
Social Media for Non-profitsCase KVT Finland
Social media in Campaigning and Community Management
Under Construction - Internet Action!Beatenberg, Switzerland
perjantaina 9. toukokuuta 2014
The RULES of the Game
1. Be there - and see what’s happening
2. Have a clear message
3. Remember all your channels
4. Tell a compelling story
5. Show who you are
6. Engage volunteers
7. Visual is interestingperjantaina 9. toukokuuta 2014
Be there - and see what’s happening
Social media is on 24 hours - who’s responsible for it?
You need to show what’s happening NOW
You need to follow up developments in social media - via Twitter or sites like www.mashable.com - it is changing all the time!
What is the latest change you know about in social media?
See also what other branches are doing
perjantaina 9. toukokuuta 2014
Social Media Test
Have you seen this dog? Do you know the name?
perjantaina 9. toukokuuta 2014
Have a clear message
Decide together: what is your core message? What are the values you wish to communicate?
Remember: everyone is not a target group
Learn about the different qualities and audiences in different channels
Learn what works with different channels, don’t use the same message
”Repetition is the mother of learning”
perjantaina 9. toukokuuta 2014
Remember all your channels
Link together all your social media channels and other comms
Websites are still VERY important, make it social media friendly
Make it easy to follow and share - it’s not a secret, bloody hell..
It’s easier to be open, if you can differentiate between internal and external comms (strategic planning)
perjantaina 9. toukokuuta 2014
Example: KVT website
On frontpage more slots for contemporary news: ”News”, ”New workcamps”, ”New long-term volunteering opportunities”
Volunteer of the month: highlighting different kinds of volunteers
Share-buttons in each post
Twitter and Facebook integrated, possibility to order newsletter on the frontpage
Service Civil Internatiol -news integrated with RSS -feedperjantaina 9. toukokuuta 2014
Tell a compelling story
What you do is already interesting - no need to make anything up
Tell about your values, evoke feeling and passion!
Blogs and videos can be a great tool
The winner in social media is the one with the best, most shareable content
Be proud of who you are and what you do
perjantaina 9. toukokuuta 2014
Show who you are
People are more interesting than organizations!
Communicate with a human voice, not with the organizations’ (especially on Twitter)
Examples: ”Volunteer of the Month”, stories about your local groups, camp leaders, board members, employees...
Encourage your activists to represent you in social media, e.g on LinkedIn, Twitter, Facebook, via profile descriptions and hashtags..
perjantaina 9. toukokuuta 2014
Engage volunteers
Encourage volunteers to share your content! E.g. guerilla marketing instructions: here is a post that you can share, or tell your friends about the activity..
Ask vols to blog for you, give clear instructions and admin rights, also have several admins other profiles
Example: creating a Facebook -group for outgoing volunteers - engage your activists in sharing information and creating community
Make sure all your vols know about all your channelsperjantaina 9. toukokuuta 2014
Visual is interesting!
Visual posts get more shares and likes (90% of information is visual)
You can now have pics also on Twitter
Find out the right size for the pic
Remember images on your website
Learn basic graphic design - free programs: picmonkey, sumo
Infographics can be quite funky :)
perjantaina 9. toukokuuta 2014
Some examples of pics used in KVT marketing on fb etc.
perjantaina 9. toukokuuta 2014
Finally
I’m curious: What’s app, Ask.fm, memes and GIFs
How to use Instagram for a campaign? Check out Urban Gardener’s Rep on insta.
Don’t forget ”old” ways of communication: email and mass media can still be very useful, and most new vols found through existing activists
perjantaina 9. toukokuuta 2014
